Primavera Sound vs Sziget Festival:Which is more popular by branded search?
In August 2026, Sziget Festival had more branded searches than Primavera Sound among international music and arts festivals worldwide. Sziget Festival was estimated to have 366K branded searches compared to Primavera Sound’s 66.6K, and held a 9.6% Share of Search versus Primavera Sound’s 1.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Primavera Sound or Sziget Festival?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sziget Festival, Primavera Sound. The figures are in the table below the chart.
View monthly share of search table
| Month | Lollapalooza | Burning Man | Electric Daisy Carnival | Coachella | Rock in Rio | Sziget Festival | Glastonbury Festival | Tomorrowland | Primavera Sound | Ultra Music Festival | Roskilde Festival |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 9.5% | 20.5% | 14.8% | 2.2% | 2.7% | 7.8% | 17.2% | 4.3% | 2.7% | 1.3% |
| Nov 2025 | 12.9% | 10.9% | 31.1% | 13.4% | 7.6% | 2.6% | 8.5% | 4.2% | 3.7% | 3.2% | 1.8% |
| Dec 2025 | 15.3% | 12.2% | 18% | 15.2% | 12.5% | 4% | 8.9% | 4.7% | 3.4% | 4.2% | 1.6% |
| Jan 2026 | 22.5% | 7.9% | 20.2% | 12.5% | 4.6% | 2.3% | 6.4% | 15.8% | 2.7% | 3.2% | 1.9% |
| Feb 2026 | 16.8% | 9.1% | 22.8% | 15.2% | 8% | 3.1% | 6.3% | 9.6% | 3.1% | 3.8% | 2.3% |
| Mar 2026 | 38.2% | 5.6% | 9.7% | 16% | 4.7% | 1.9% | 4.2% | 8.4% | 3% | 6.7% | 1.6% |
| Apr 2026 | 5.8% | 4.3% | 5.5% | 74.4% | 2% | 0.84% | 2.3% | 1.6% | 1.4% | 1% | 0.84% |
| May 2026 | 10.9% | 6.9% | 29% | 21.7% | 8.4% | 2.4% | 6.6% | 3.4% | 6.6% | 1.3% | 2.9% |
| Jun 2026 | 10.5% | 7.7% | 11.3% | 16.3% | 20.4% | 2.9% | 7.4% | 3.6% | 11.6% | 1% | 7.3% |
| Jul 2026 | 29.6% | 13.8% | 11.9% | 11.6% | 4.4% | 4.6% | 7.8% | 7.5% | 2.1% | 1.6% | 5.2% |
| Aug 2026 | 19.7% | 17.3% | 12.7% | 11.8% | 9.8% | 9.6% | 9.4% | 5.8% | 1.7% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Primavera Sound and Sziget Festival comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Sziget Festival took it in December 2025, Primavera Sound took it in January 2026, Sziget Festival took it in February 2026, Primavera Sound took it in March 2026, Sziget Festival took it in July 2026.
- Across the 11 months ending August 2026, Primavera Sound’s estimated Share of Search among international music and arts festivals worldwide moved from 4.3% to 1.7%, and its estimated monthly branded searches moved from 134K to 66.6K.
- Across the 11 months ending August 2026, Sziget Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 2.7% to 9.6%, and its estimated monthly branded searches moved from 82.6K to 366K.
How did search popularity change for international music and arts festivals worldwide in August 2026?
3 changes
In August 2026, Sziget Festival overtook Roskilde Festival to rank 6th among international music and arts festivals worldwide, at 9.6%.
In August 2026, Rock in Rio overtook Sziget Festival to rank 5th among international music and arts festivals worldwide, at 9.8%.
In August 2026, Primavera Sound rose from 10th to 9th among international music and arts festivals worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Primavera Sound’s and Sziget Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primavera Sound
6 branded search terms
- porto nos primavera sound
- primavera music festival
- primavera sound
- primavera sound barcelona
- primavera sound festival
- primavera sound porto
Sziget Festival
4 branded search terms
- sziget
- sziget fes
- sziget festival
- sziget music festival
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