Primavera Sound vs Roskilde Festival:Which is more popular by branded search?
In August 2026, Primavera Sound had more branded searches than Roskilde Festival among international music and arts festivals worldwide. Primavera Sound was estimated to have 66.6K branded searches compared to Roskilde Festival’s 33.5K, and held a 1.7% Share of Search versus Roskilde Festival’s 0.87%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Primavera Sound or Roskilde Festival?
A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primavera Sound, Roskilde Festival. The figures are in the table below the chart.
View monthly share of search table
| Month | Lollapalooza | Burning Man | Electric Daisy Carnival | Coachella | Rock in Rio | Sziget Festival | Glastonbury Festival | Tomorrowland | Primavera Sound | Ultra Music Festival | Roskilde Festival |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 9.5% | 20.5% | 14.8% | 2.2% | 2.7% | 7.8% | 17.2% | 4.3% | 2.7% | 1.3% |
| Nov 2025 | 12.9% | 10.9% | 31.1% | 13.4% | 7.6% | 2.6% | 8.5% | 4.2% | 3.7% | 3.2% | 1.8% |
| Dec 2025 | 15.3% | 12.2% | 18% | 15.2% | 12.5% | 4% | 8.9% | 4.7% | 3.4% | 4.2% | 1.6% |
| Jan 2026 | 22.5% | 7.9% | 20.2% | 12.5% | 4.6% | 2.3% | 6.4% | 15.8% | 2.7% | 3.2% | 1.9% |
| Feb 2026 | 16.8% | 9.1% | 22.8% | 15.2% | 8% | 3.1% | 6.3% | 9.6% | 3.1% | 3.8% | 2.3% |
| Mar 2026 | 38.2% | 5.6% | 9.7% | 16% | 4.7% | 1.9% | 4.2% | 8.4% | 3% | 6.7% | 1.6% |
| Apr 2026 | 5.8% | 4.3% | 5.5% | 74.4% | 2% | 0.84% | 2.3% | 1.6% | 1.4% | 1% | 0.84% |
| May 2026 | 10.9% | 6.9% | 29% | 21.7% | 8.4% | 2.4% | 6.6% | 3.4% | 6.6% | 1.3% | 2.9% |
| Jun 2026 | 10.5% | 7.7% | 11.3% | 16.3% | 20.4% | 2.9% | 7.4% | 3.6% | 11.6% | 1% | 7.3% |
| Jul 2026 | 29.6% | 13.8% | 11.9% | 11.6% | 4.4% | 4.6% | 7.8% | 7.5% | 2.1% | 1.6% | 5.2% |
| Aug 2026 | 19.7% | 17.3% | 12.7% | 11.8% | 9.8% | 9.6% | 9.4% | 5.8% | 1.7% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Primavera Sound and Roskilde Festival comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Roskilde Festival took it in July 2026, Primavera Sound took it in August 2026.
- Across the 11 months ending August 2026, Primavera Sound’s estimated Share of Search among international music and arts festivals worldwide moved from 4.3% to 1.7%, and its estimated monthly branded searches moved from 134K to 66.6K.
- Across the 11 months ending August 2026, Roskilde Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 1.3% to 0.87%, and its estimated monthly branded searches moved from 41K to 33.5K.
How did search popularity change for international music and arts festivals worldwide in August 2026?
4 changes
In August 2026, Rock in Rio overtook Roskilde Festival to rank 5th among international music and arts festivals worldwide, at 9.8%.
In August 2026, Sziget Festival overtook Roskilde Festival to rank 6th among international music and arts festivals worldwide, at 9.6%.
In August 2026, Roskilde Festival lost estimated Share of Search among international music and arts festivals worldwide, from 5.2% to 0.87%.
In August 2026, Primavera Sound rose from 10th to 9th among international music and arts festivals worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Primavera Sound’s and Roskilde Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primavera Sound
6 branded search terms
- porto nos primavera sound
- primavera music festival
- primavera sound
- primavera sound barcelona
- primavera sound festival
- primavera sound porto
Roskilde Festival
2 branded search terms
- roskilde festival
- roskilde music festival
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