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Powered by Search vs Refine Labs:Which is more popular?

In September 2026, Refine Labs had more branded searches than Powered by Search among demand generation agencies worldwide. Refine Labs had about 2,900 branded searches, while Powered by Search had 590. Refine Labs made up 1.3% of all demand generation agency searches we track, and Powered by Search accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about demand generation agencies, Refine Labs appeared in four of the five answers and Powered by Search in three. Refine Labs was mentioned before Powered by Search in three out of four answers.

Among demand generation agencies worldwide in September 2026

Who do people search for more?

Refine Labs, about 5 searches for every 1 for Powered by Search

Refine Labs 2.9K searchesPowered by Search 590 searches

Who does AI mention more?

Refine Labs, mentioned in 4 of 5 answers, Powered by Search in 3

Refine Labs in 4 of 5Powered by Search in 3 of 5

Who does AI recommend more?

Refine Labs, named ahead of Powered by Search in 3 of 4 answers

Refine Labs first in 3Powered by Search first in 1

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Top demand generation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Refine Labs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Powered by Search was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Refine Labs was listed before Powered by Search in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Refine Labs1st
  2. Directive2nd
  3. Powered by Search3rd
  4. Ironpaper4th
  5. Kalungi5th
  6. Belkins6th
  7. Callbox–
  8. CIENCE–
  9. New North–
  10. Operatix–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Operatix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about demand generation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Powered by Search or Refine Labs more popular in search?

This chart shows how often people search Google for Powered by Search and Refine Labs by name. Each line represents a brand's share of searches for all 11 demand generation agencies we track, month by month, from English-language searches worldwide.

Powered by Search and Refine Labs among demand generation agencies worldwide, by month

Share of searches by month for Refine Labs, Powered by Search. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinsCallboxCIENCERefine LabsIronpaperKalungiNew NorthOperatixPowered by SearchLeadGeniusDirective
Oct 202587.2%5.2%3.5%0.69%1.1%0.82%0.56%0.31%0.21%0.38%<0.01%
Nov 202587.5%5.3%3.5%0.7%0.88%0.83%0.57%0.26%0.17%0.31%<0.01%
Dec 202588.2%5.3%2.9%0.7%0.88%0.83%0.44%0.21%0.17%0.32%<0.01%
Jan 202687.6%5.3%3.5%0.44%0.89%0.83%0.57%0.26%0.21%0.38%0.02%
Feb 202686.2%6.3%3.4%0.52%0.89%0.99%0.52%0.31%0.31%0.46%<0.01%
Mar 202687.4%5.3%3.5%0.57%0.87%0.83%0.57%0.26%0.31%0.38%<0.01%
Apr 202685.7%6.3%3.4%0.83%0.89%0.99%0.83%0.31%0.25%0.46%0.01%
May 202688.3%5.3%2.9%0.44%0.74%0.83%0.7%0.21%0.21%0.32%0.01%
Jun 202688.6%5.3%2.9%0.44%0.75%0.84%0.44%0.21%0.17%0.26%<0.01%
Jul 202686.9%6.4%2.8%0.84%0.9%0.84%0.46%0.31%0.25%0.25%0.02%
Aug 202688%5.3%2.9%1.1%0.74%0.7%0.7%0.21%0.17%0.26%<0.01%
Sep 202687.6%5.3%2.9%1.3%0.86%0.7%0.7%0.26%0.26%0.21%<0.01%

How has the Powered by Search and Refine Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for demand generation agencies worldwide in September 2026?

2 changes

  1. Refine Labs’ share of searches among demand generation agencies worldwide has gained ground for 3 months in a row, from 0.44% to 1.3% in September 2026.

  2. In September 2026, Powered by Search rose from 10th to 9th among demand generation agencies worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Powered by Search’s and Refine Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Powered by Search

1 branded search term

  • powered by search

Refine Labs

1 branded search term

  • refine labs

How the Brand Demand Index is measured

Other head-to-heads among demand generation agencies

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