Brandwave

Polestar vs Rivian:Which is more popular by branded search?

In August 2026, Rivian had more branded searches than Polestar among electric car brands worldwide. Rivian was estimated to have 1M branded searches compared to Polestar’s 823K, and held a 2.5% Share of Search versus Polestar’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, Polestar or Rivian?
Polestar2.1%823K searches
vs
Rivian2.5%1M searches

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Which is more popular in search, Polestar or Rivian?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Polestar and Rivian among electric car brands worldwide, by month

Share of Search by month for Rivian, Polestar. The figures are in the table below the chart.

View monthly share of search table
MonthVolkswagenTeslaBYDHyundaiKiaNissanRivianPolestarLucid Motors
Oct 202521.3%21.3%14.3%17.4%11.6%9.5%1.9%1.9%0.72%
Nov 202523.1%18.9%15.5%18.9%10.3%8.5%2.1%2.1%0.65%
Dec 202524.7%20.2%13.5%16.5%11.1%9.1%2.2%1.8%0.84%
Jan 202621.3%17.4%17.4%17.4%11.7%9.5%1.9%2.3%0.91%
Feb 202623.1%18.9%15.5%15.5%12.7%8.5%2.5%2.5%0.79%
Mar 202621.4%17.5%17.5%17.5%11.7%9.6%2.3%1.9%0.73%
Apr 202621.5%21.5%17.6%14.4%11.8%7.9%2.4%2.4%0.73%
May 202622.4%18.3%18.3%15%12.2%8.2%2.4%2.4%0.76%
Jun 202620.3%20.3%16.6%16.6%11.1%9.1%2.7%2.7%0.74%
Jul 202623.7%19.4%15.9%15.9%10.6%8.7%2.6%2.6%0.78%
Aug 202623.2%19%15.6%15.6%12.7%8.5%2.5%2.1%0.74%
Sep 2026—————————

How has the Polestar and Rivian comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Polestar took it in January 2026, Rivian took it in March 2026.
  • Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 823K.
  • Across the 11 months ending August 2026, Rivian’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 823K to 1M.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.

  2. In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Polestar’s and Rivian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Polestar

1 branded search term

  • polestar

Rivian

1 branded search term

  • rivian

How the Brand Demand Index is measured

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