Platypus vs Source:Which is more popular by branded search?
In August 2026, Source had more branded searches than Platypus among hydration bladders worldwide. Source was estimated to have 1.6K branded searches compared to Platypus’ 320, and held a 0.59% Share of Search versus Platypus’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Platypus or Source?
Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Source, Platypus. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Osprey | Hydrapak | Gregory | Source | Platypus |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 13.2% | 8.8% | 11.5% | 0.49% | 0.19% |
| Nov 2025 | 64% | 15.7% | 8.6% | 11.1% | 0.47% | 0.23% |
| Dec 2025 | 66.4% | 16.3% | 7.3% | 9.5% | 0.43% | 0.19% |
| Jan 2026 | 63.6% | 15.6% | 8.5% | 11.7% | 0.47% | 0.15% |
| Feb 2026 | 65.3% | 13.1% | 8.8% | 12.2% | 0.48% | 0.15% |
| Mar 2026 | 64.3% | 12.9% | 10.6% | 11.4% | 0.62% | 0.15% |
| Apr 2026 | 63% | 12.6% | 12.6% | 11.1% | 0.47% | 0.15% |
| May 2026 | 64.4% | 12.9% | 10.6% | 11.3% | 0.62% | 0.15% |
| Jun 2026 | 65.7% | 13.2% | 10.8% | 9.5% | 0.64% | 0.16% |
| Jul 2026 | 60.6% | 18.2% | 9.9% | 10.6% | 0.59% | 0.12% |
| Aug 2026 | 61.2% | 15% | 12.3% | 10.8% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Platypus and Source comparison changed over the last 12 months?
3 findings
- Source was ahead of Platypus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among hydration bladders worldwide moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Source’s estimated Share of Search among hydration bladders worldwide moved from 0.49% to 0.59%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for hydration bladders worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Platypus’ and Source’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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