Brandwave

Plan A vs Watershed:Which is more popular by branded search?

In August 2026, Plan A had more branded searches than Watershed among carbon accounting platforms worldwide. Plan A was estimated to have 33.1K branded searches compared to Watershed’s 320, and held a 32.6% Share of Search versus Watershed’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among carbon accounting platforms worldwide in August 2026Which is more popular in search, Plan A or Watershed?
Plan A32.6%33.1K searches
vs
Watershed0.32%320 searches

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Which is more popular in search, Plan A or Watershed?

Compare the platforms businesses measure emissions with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Plan A and Watershed among carbon accounting platforms worldwide, by month

Share of Search by month for Plan A, Watershed. The figures are in the table below the chart.

View monthly share of search table
MonthNormativePlan AGreenlyPersefoniWatershed
Oct 202542.4%28.4%23.2%5.7%0.33%
Nov 202545.2%24.8%24.8%4.9%0.29%
Dec 202542.4%28.4%23.3%5.7%0.27%
Jan 202655.2%24.7%16.5%3.3%0.24%
Feb 202642.9%28.7%23.5%4.7%0.28%
Mar 202637.6%37.6%20.6%4.1%0.24%
Apr 202642.9%28.7%23.5%4.7%0.28%
May 202638.1%31.1%25.5%5.1%0.3%
Jun 202635.6%29.1%29.1%5.8%0.34%
Jul 202633%33%27%6.6%0.47%
Aug 202639.9%32.6%21.9%5.3%0.32%
Sep 2026—————

How has the Plan A and Watershed comparison changed over the last 12 months?

  • Plan A was ahead of Watershed in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Plan A’s estimated Share of Search among carbon accounting platforms worldwide moved from 28.4% to 32.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Watershed’s estimated Share of Search among carbon accounting platforms worldwide moved from 0.33% to 0.32%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for carbon accounting platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Watershed worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Plan A’s and Watershed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plan A

1 branded search term

  • plan a

Watershed

1 branded search term

  • watershed climate

How the Brand Demand Index is measured

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