PitchBook vs Refinitiv:Which is more popular?
In September 2026, PitchBook had more branded searches than Refinitiv among financial data platforms worldwide. PitchBook had about 90,500 branded searches, while Refinitiv had 33,100. PitchBook made up 4.3% of all financial data platform searches we track, and Refinitiv accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about financial data platforms, PitchBook appeared in two of the five answers and Refinitiv in one. PitchBook was mentioned before Refinitiv in every answer that named either.
Who do people search for more?
PitchBook, about 3 searches for every 1 for Refinitiv
Who does AI mention more?
PitchBook, mentioned in 2 of 5 answers, Refinitiv in 1
Who does AI recommend more?
PitchBook, named ahead of Refinitiv in 2 of 2 answers
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Top financial data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PitchBook was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Refinitiv was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PitchBook was listed before Refinitiv in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bloomberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FactSet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Koyfin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
S&P Capital IQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PitchBook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LSEG Workspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Financial Modeling Prep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Refinitiv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morningstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial data platforms
5 answers
Asked ChatGPT
“Which financial data platform should I use?”
Asked ChatGPT
“What are the best financial data platforms?”
Asked ChatGPT
“What's the best financial data platform for market research?”
Searched Google, AI Overview
“financial data platform”
Searched Google, AI Overview
“financial market data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PitchBook or Refinitiv more popular in search?
This chart shows how often people search Google for PitchBook and Refinitiv by name. Each line represents a brand's share of searches for all nine financial data platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PitchBook, Refinitiv. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bloomberg | Morningstar | FactSet | PitchBook | Koyfin | Refinitiv | LSEG Workspace | S&P Capital IQ | Financial Modeling Prep |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 14.8% | 3.6% | 3% | 2% | 1.6% | 0.61% | 0.64% | 0.27% |
| Nov 2025 | 70.1% | 17.2% | 4.2% | 3.5% | 1.9% | 1.6% | 0.59% | 0.61% | 0.31% |
| Dec 2025 | 68.3% | 20.5% | 3.4% | 2.8% | 2.3% | 1.5% | 0.46% | 0.49% | 0.37% |
| Jan 2026 | 70.4% | 17.3% | 3.5% | 3.5% | 2.3% | 1.6% | 0.48% | 0.61% | 0.38% |
| Feb 2026 | 69.8% | 17.2% | 4.2% | 3.5% | 2.3% | 1.5% | 0.58% | 0.61% | 0.38% |
| Mar 2026 | 76% | 12.5% | 3.1% | 3.7% | 2.1% | 1.4% | 0.49% | 0.45% | 0.34% |
| Apr 2026 | 73% | 14.7% | 3.6% | 3% | 2.4% | 1.6% | 0.61% | 0.63% | 0.48% |
| May 2026 | 70.2% | 17.2% | 3.5% | 2.8% | 2.8% | 1.6% | 0.67% | 0.61% | 0.57% |
| Jun 2026 | 73.3% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.57% | 0.54% | 0.48% |
| Jul 2026 | 73.2% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.66% | 0.64% | 0.48% |
| Aug 2026 | 70.9% | 17.4% | 3.5% | 2.9% | 2.3% | 1.3% | 0.78% | 0.62% | 0.38% |
| Sep 2026 | 71.3% | 14.3% | 4.3% | 4.3% | 2.4% | 1.6% | 0.78% | 0.77% | 0.31% |
How has the PitchBook and Refinitiv comparison changed over the last 12 months?
3 findings
- PitchBook was ahead of Refinitiv in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PitchBook’s share of searches among financial data platforms worldwide moved from 3% to 4.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Refinitiv’s share of searches among financial data platforms worldwide held steady at 1.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for financial data platforms worldwide in September 2026?
2 changes
In September 2026, PitchBook gained share of searches among financial data platforms worldwide, from 2.9% to 4.3%.
Estimated monthly branded searches for Refinitiv worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PitchBook’s and Refinitiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial data platforms
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