Brandwave

Peterson vs Roadie:Which is searched more?

In September 2026, Roadie had more branded searches than Peterson among guitar tuner brands worldwide. Roadie was estimated to have 246K branded searches compared to Peterson’s 60.5K, and held a 17.3% Share of Search versus Peterson’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among guitar tuner brands worldwide in September 2026Which is more popular in search, Peterson or Roadie?
Peterson4.3%60.5K searches
vs
Roadie17.3%246K searches

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Which is more popular in search, Peterson or Roadie?

Compare the guitar tuner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Peterson and Roadie among guitar tuner brands worldwide, by month

Share of Search by month for Roadie, Peterson. The figures are in the table below the chart.

View monthly share of search table
MonthFenderRoadieD'AddarioKorgPetersonBossSnark
Oct 202567.6%9%9%6%4%2.6%1.8%
Nov 202565.7%10.5%8.6%7%3.8%2.7%1.7%
Dec 202562.5%12.1%10%6.6%4.5%2.6%1.6%
Jan 202664.5%10.3%10.3%6.9%3.8%2.6%1.7%
Feb 202657.7%16.5%11.1%6.1%4.1%2.8%1.8%
Mar 202664.3%10.4%10.4%5.7%3.8%3.6%1.7%
Apr 202662.3%11.9%9.8%6.5%4.4%2.7%2.4%
May 202664.5%12.9%8.7%5.8%3.9%2.3%1.7%
Jun 202667.1%11.1%9%5%4.1%1.9%1.8%
Jul 202662.4%12.4%10.1%6.8%4.5%2.1%1.7%
Aug 202659.6%14.4%9.7%7.9%4.3%2.2%1.9%
Sep 202658.5%17.3%9.5%6.4%4.3%2.2%1.9%

How has the Peterson and Roadie comparison changed over the last 12 months?

  • Roadie was ahead of Peterson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peterson’s estimated Share of Search among guitar tuner brands worldwide moved from 4% to 4.3%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Roadie’s estimated Share of Search among guitar tuner brands worldwide moved from 9% to 17.3%, and its estimated monthly branded searches moved from 135K to 246K.

How did search popularity change for guitar tuner brands worldwide in September 2026?

  1. In September 2026, Roadie gained estimated Share of Search among guitar tuner brands worldwide, from 14.4% to 17.3%.

Other head-to-heads among guitar tuner brands

How each brand is measured

Brandwave collects information about searches that people make online using Peterson’s and Roadie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peterson

1 branded search term

  • peterson

Roadie

1 branded search term

  • roadie

How the Brand Demand Index is measured

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