Peter's Yard vs Wasa:Which is more popular by branded search?
In August 2026, Wasa had more branded searches than Peter's Yard among crispbreads worldwide. Wasa was estimated to have 165K branded searches compared to Peter's Yard’s 880, and held an 80.7% Share of Search versus Peter's Yard’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peter's Yard or Wasa?
Compare the crispbreads people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wasa, Peter's Yard. The figures are in the table below the chart.
View monthly share of search table
| Month | Wasa | Finn Crisp | Ryvita | Dr Karg | Peter's Yard | Leksands |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 10.9% | 7.2% | 0.78% | 0.49% | — |
| Nov 2025 | 82.3% | 9% | 7.4% | 0.65% | 0.65% | — |
| Dec 2025 | 81.5% | 10.9% | 6% | 0.6% | 0.97% | — |
| Jan 2026 | 77.4% | 12.7% | 8.5% | 0.89% | 0.47% | — |
| Feb 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Mar 2026 | 78.7% | 12.9% | 7.1% | 0.91% | 0.42% | — |
| Apr 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| May 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Jun 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Jul 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Aug 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Peter's Yard and Wasa comparison changed over the last 12 months?
3 findings
- Wasa was ahead of Peter's Yard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peter's Yard’s estimated Share of Search among crispbreads worldwide moved from 0.49% to 0.43%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Wasa’s estimated Share of Search among crispbreads worldwide moved from 80.6% to 80.7%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for crispbreads worldwide in August 2026?
1 change
Estimated monthly branded searches for Peter's Yard worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Peter's Yard’s and Wasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peter's Yard
1 branded search term
- peters yard
Wasa
1 branded search term
- wasa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.