How popular isWasa in search?
In August 2026, there were an estimated 165K branded searches for Wasa worldwide which held steady over the last 11 months. Wasa holds 80.7% estimated Share of Search among crispbreads worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Wasa80.7%
- Finn Crisp10.9%
Ryvita7.2%- Dr Karg0.78%
- Peter's Yard0.43%
- Leksands—
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Which crispbreads compete with Wasa?
Share of Search by month for Wasa, Finn Crisp, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Wasa | Finn Crisp | Ryvita | Dr Karg | Peter's Yard | Leksands |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 10.9% | 7.2% | 0.78% | 0.49% | — |
| Nov 2025 | 82.3% | 9% | 7.4% | 0.65% | 0.65% | — |
| Dec 2025 | 81.5% | 10.9% | 6% | 0.6% | 0.97% | — |
| Jan 2026 | 77.4% | 12.7% | 8.5% | 0.89% | 0.47% | — |
| Feb 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Mar 2026 | 78.7% | 12.9% | 7.1% | 0.91% | 0.42% | — |
| Apr 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| May 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Jun 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Jul 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Aug 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 165K | 0% | +0.1 points | |
| 2, held 2nd | 10.9% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 7.2% | 14.8K | 0% | 0 points | |
| 4, held 4th | 0.78% | 1.6K | -15.8% | -0.1 points | |
| 5, held 5th | 0.43% | 880 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.Wasa
80.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ryvita7.2%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.Dr Karg
0.78%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
0.43%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
—.Leksands
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Wasa and its closest rivals
How has branded search demand for Wasa changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wasa worldwide held steady at 165K.
- Across the 11 months ending August 2026, Wasa’s estimated Share of Search among crispbreads worldwide peaked at 82.3% in November 2025 and was lowest at 77.4% in January 2026.
How did search popularity change for crispbreads worldwide in August 2026?
1 change
Estimated monthly branded searches for Peter's Yard worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How is Wasa measured?
Brandwave collects information about searches that people make online using Wasa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wasa
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Is Wasa your brand?
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