Peloton vs Planet Fitness:Which is searched more?
In September 2026, Planet Fitness had more branded searches than Peloton among stairmaster brands worldwide. Planet Fitness was estimated to have 11.1M branded searches compared to Peloton’s 788K, and held an 85.8% Share of Search versus Peloton’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peloton or Planet Fitness?
Compare the stairmaster brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planet Fitness, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Peloton | Life Fitness | Technogym | NordicTrack | Bowflex |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 8.7% | 5% | 1.9% | 1.5% | 0.67% |
| Nov 2025 | 81.5% | 8.4% | 4.9% | 1.9% | 2.4% | 0.81% |
| Dec 2025 | 81.5% | 8.5% | 4.9% | 1.6% | 2.7% | 0.81% |
| Jan 2026 | 82.1% | 7.1% | 6% | 1.6% | 2.4% | 0.66% |
| Feb 2026 | 83.4% | 7.1% | 5.1% | 1.6% | 2.2% | 0.68% |
| Mar 2026 | 86% | 5.8% | 4.3% | 1.6% | 1.7% | 0.57% |
| Apr 2026 | 83.8% | 7% | 5.1% | 2% | 1.5% | 0.68% |
| May 2026 | 86.6% | 5.9% | 4.3% | 1.4% | 1.2% | 0.58% |
| Jun 2026 | 87.5% | 5.1% | 4.3% | 1.4% | 1.3% | 0.48% |
| Jul 2026 | 87.2% | 5.1% | 4.3% | 1.4% | 1.4% | 0.58% |
| Aug 2026 | 85.7% | 6.1% | 4.2% | 1.7% | 1.6% | 0.7% |
| Sep 2026 | 85.8% | 6.1% | 4.2% | 2% | 1.2% | 0.7% |
How has the Peloton and Planet Fitness comparison changed over the last 12 months?
3 findings
- Planet Fitness was ahead of Peloton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stairmaster brands worldwide moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among stairmaster brands worldwide moved from 82.2% to 85.8%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for stairmaster brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
Other head-to-heads among stairmaster brands
How each brand is measured
Brandwave collects information about searches that people make online using Peloton’s and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peloton
4 branded search terms
- peloton
- peloton app
- peloton bike
- peloton treadmill
Planet Fitness
1 branded search term
- planet fitness
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