Pelican vs Wenonah:Which is more popular by branded search?
In August 2026, Pelican had more branded searches than Wenonah among canoe brands worldwide. Pelican was estimated to have 550K branded searches compared to Wenonah’s 6.6K, and held a 26.5% Share of Search versus Wenonah’s 0.32%. These are worldwide searches for English-language branded terms.
Follow Pelican vs Wenonah and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pelican or Wenonah?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pelican, Wenonah. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Mad River | Nova Craft | Wenonah | Esquif |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 54.2% | 0.36% | 0.36% | 0.29% | 0.2% |
| Nov 2025 | 35.1% | 63.7% | 0.34% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 35% | 63.5% | 0.63% | 0.28% | 0.23% | 0.34% |
| Jan 2026 | 39.5% | 58.7% | 0.87% | 0.39% | 0.26% | 0.32% |
| Feb 2026 | 39.7% | 58.9% | 0.58% | 0.32% | 0.26% | 0.26% |
| Mar 2026 | 44.6% | 54.1% | 0.36% | 0.36% | 0.29% | 0.29% |
| Apr 2026 | 54.1% | 44.6% | 0.36% | 0.36% | 0.29% | 0.29% |
| May 2026 | 58.8% | 39.6% | 0.39% | 0.48% | 0.39% | 0.32% |
| Jun 2026 | 68% | 30.7% | 0.37% | 0.37% | 0.3% | 0.3% |
| Jul 2026 | 67.9% | 30.6% | 0.45% | 0.45% | 0.3% | 0.24% |
| Aug 2026 | 72.2% | 26.5% | 0.39% | 0.39% | 0.32% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pelican and Wenonah comparison changed over the last 12 months?
3 findings
- Pelican was ahead of Wenonah in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide moved from 54.2% to 26.5%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, Wenonah’s estimated Share of Search among canoe brands worldwide moved from 0.29% to 0.32%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for canoe brands worldwide in August 2026?
2 changes
In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pelican’s and Wenonah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.