Brandwave

Owlbear Rodeo vs Roll20:Which is more popular?

In October 2026, Roll20 had more branded searches than Owlbear Rodeo among virtual tabletop platforms worldwide. Roll20 had about 368,000 branded searches, while Owlbear Rodeo had 49,500. Roll20 made up 67.4% of all virtual tabletop platform searches we track, and Owlbear Rodeo accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about virtual tabletop platforms, Roll20 appeared in all five answers and Owlbear Rodeo in four. Roll20 was mentioned before Owlbear Rodeo in every answer.

Among virtual tabletop platforms worldwide in October 2026

Who do people search for more?

Roll20, about 7 searches for every 1 for Owlbear Rodeo

Roll20 368K searchesOwlbear Rodeo 49.5K searches

Who does AI mention more?

Roll20, mentioned in every answer we collected

Roll20 in 5 of 5Owlbear Rodeo in 4 of 5

Who does AI recommend more?

Roll20, named ahead of Owlbear Rodeo in every answer

Roll20 first in 5Owlbear Rodeo never first

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Top virtual tabletop platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roll20 appeared in all five answers. Owlbear Rodeo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Roll20 was listed before Owlbear Rodeo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roll201st
  2. Foundry VTT2nd
  3. Owlbear Rodeo3rd
  4. Fantasy Grounds4th
  5. Tabletop Simulator5th
  6. Shard Tabletop6th
  7. Alchemy RPG7th
  8. TaleSpire8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roll205 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foundry VTT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fantasy Grounds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owlbear Rodeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tabletop Simulator2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaleSpire1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alchemy RPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shard Tabletop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual tabletop platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Owlbear Rodeo or Roll20 more popular in search?

This chart shows how often people search Google for Owlbear Rodeo and Roll20 by name. Each line represents a brand's share of searches for all eight virtual tabletop platforms we track, month by month, from English-language searches worldwide.

Owlbear Rodeo and Roll20 among virtual tabletop platforms worldwide, by month

Share of searches by month for Roll20, Owlbear Rodeo. The figures are in the table below the chart.

View monthly share of searches table
MonthRoll20Tabletop SimulatorOwlbear RodeoFoundry VTTTaleSpireAlchemy RPGFantasy GroundsShard Tabletop
Nov 202565.6%10.8%7.2%8.8%2.2%1.2%3.2%0.96%
Dec 202565.3%13.1%7.2%8.8%2.1%0.84%1.8%0.78%
Jan 202665.3%13.1%8.8%7.2%2.1%0.95%1.8%0.78%
Feb 202667.2%11%9%7.4%2.2%0.9%1.5%0.81%
Mar 202667.2%11%9%7.4%2.2%0.9%1.5%0.81%
Apr 202668.7%11.3%7.6%7.6%1.8%0.99%1.2%0.82%
May 202668.7%9.2%7.6%9.2%1.8%1.4%1.2%0.82%
Jun 202665.2%15.9%7.2%7.2%1.4%1.1%1.2%0.78%
Jul 202667.5%11.1%9.1%7.4%1.5%1.4%1.2%0.81%
Aug 202667.9%11.2%9.1%7.5%1.5%1.1%1%0.81%
Sep 202666.3%10.9%8.9%8.9%1.5%1.3%1.2%0.97%
Oct 202667.4%11.1%9.1%7.4%1.5%1.3%1.2%0.99%

How has branded search for Owlbear Rodeo and Roll20 changed worldwide over the last 12 months?

3 findings

How did search popularity change for virtual tabletop platforms worldwide in October 2026?

2 changes
  1. In October 2026, Roll20 gained share of searches among virtual tabletop platforms worldwide, from 66.3% to 67.4%.

  2. In October 2026, Owlbear Rodeo rose from 4th to 3rd among virtual tabletop platforms worldwide.

How are Owlbear Rodeo’s and Roll20’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Owlbear Rodeo’s and Roll20’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Owlbear Rodeo

1 branded search term

  • owlbear rodeo

Roll20

1 branded search term

  • roll20

How the Brand Demand Index is measured

Other head-to-heads among virtual tabletop platforms

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