Brandwave

How popular isRoll20?

In October 2026, people searched for Roll20 by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 67.4% of all global virtual tabletop platform searches, placing Roll20 first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about virtual tabletop platforms, Roll20 appeared in all answers and was the most recommended of the eight.

Search and AI answers in October 2026

Roll20 is the most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. Roll20Share of searches 67.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Tabletop SimulatorShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Owlbear RodeoShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Foundry VTTShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. TaleSpireShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top virtual tabletop platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roll20 appeared in all five answers. Roll20 is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roll201st
  2. Foundry VTT2nd
  3. Owlbear Rodeo3rd
  4. Fantasy Grounds4th
  5. Tabletop Simulator5th
  6. Shard Tabletop6th
  7. Alchemy RPG7th
  8. TaleSpire8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roll205 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foundry VTT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fantasy Grounds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owlbear Rodeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tabletop Simulator2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaleSpire1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alchemy RPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shard Tabletop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual tabletop platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Roll20 compared with other virtual tabletop platforms worldwide?

Roll20 against virtual tabletop platforms worldwide, by month

Share of searches by month for Roll20, Tabletop Simulator, Owlbear Rodeo, Foundry VTT. The figures are in the table below the chart.

View monthly share of searches table
MonthRoll20Tabletop SimulatorOwlbear RodeoFoundry VTTTaleSpireAlchemy RPGFantasy GroundsShard Tabletop
Nov 202565.6%10.8%7.2%8.8%2.2%1.2%3.2%0.96%
Dec 202565.3%13.1%7.2%8.8%2.1%0.84%1.8%0.78%
Jan 202665.3%13.1%8.8%7.2%2.1%0.95%1.8%0.78%
Feb 202667.2%11%9%7.4%2.2%0.9%1.5%0.81%
Mar 202667.2%11%9%7.4%2.2%0.9%1.5%0.81%
Apr 202668.7%11.3%7.6%7.6%1.8%0.99%1.2%0.82%
May 202668.7%9.2%7.6%9.2%1.8%1.4%1.2%0.82%
Jun 202665.2%15.9%7.2%7.2%1.4%1.1%1.2%0.78%
Jul 202667.5%11.1%9.1%7.4%1.5%1.4%1.2%0.81%
Aug 202667.9%11.2%9.1%7.5%1.5%1.1%1%0.81%
Sep 202666.3%10.9%8.9%8.9%1.5%1.3%1.2%0.97%
Oct 202667.4%11.1%9.1%7.4%1.5%1.3%1.2%0.99%
  1. 1.Roll20

    67.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.TaleSpire

    1.5%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 7.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  7. Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Roll20 and its closest rivals

Every comparison with Roll20

7 comparisons

How has branded search demand for Roll20 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Roll20 worldwide fell from 450K to 368K.
  • Across the 12 months ending October 2026, Roll20’s share of searches among virtual tabletop platforms worldwide increased from 65.6% to 67.4%.
  • Across the 12 months ending October 2026, Roll20’s share of searches among virtual tabletop platforms worldwide peaked at 68.7% in April 2026 and was lowest at 65.2% in June 2026.

How did search popularity change for virtual tabletop platforms worldwide in October 2026?

6 changes
  1. In October 2026, Roll20 gained share of searches among virtual tabletop platforms worldwide, from 66.3% to 67.4%.

  2. In October 2026, Foundry VTT lost share of searches among virtual tabletop platforms worldwide, from 8.9% to 7.4%.

  3. In October 2026, Owlbear Rodeo rose from 4th to 3rd among virtual tabletop platforms worldwide.

  4. Estimated monthly branded searches for Fantasy Grounds worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in October 2026.

  5. Estimated monthly branded searches for TaleSpire worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in October 2026.

  6. Estimated monthly branded searches for Tabletop Simulator worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026.

How are Roll20’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Roll20’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roll20

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How the Brand Demand Index is measured

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Is Roll20 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.