Virtual tabletop platforms:Which are most popular?
In October 2026, Roll20 was the most searched virtual tabletop platform worldwide, accounting for 67.4% of all searches among the eight platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Roll20, Foundry VTT and Fantasy Grounds showed up in every answer. Roll20 was recommended most often, coming first in two out of five responses.
Roll20Share of searches 67.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Tabletop SimulatorShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Owlbear RodeoShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Foundry VTTShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TaleSpireShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top virtual tabletop platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Roll20, Foundry VTT and Fantasy Grounds appeared every time. Roll20 was recommended most often, coming first in two out of five answers. Foundry VTT was second, and Owlbear Rodeo was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roll205 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Foundry VTT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fantasy Grounds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Owlbear Rodeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tabletop Simulator2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TaleSpire1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemy RPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shard Tabletop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about virtual tabletop platforms
5 answers
Asked ChatGPT
“What's the best virtual tabletop for running D&D online?”
Asked ChatGPT
“Which virtual tabletop should my roleplaying group use?”
Asked ChatGPT
“What platforms can I use to play D&D online with friends?”
Searched Google, AI Overview
“virtual tabletop”
Searched Google, AI Overview
“best virtual tabletop”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which virtual tabletop platforms do people search for most?
This chart shows how often people search Google for each virtual tabletop platform by name. Each line represents a brand's share of searches for all eight virtual tabletop platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Roll20, Tabletop Simulator, Owlbear Rodeo, Foundry VTT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roll20 | Tabletop Simulator | Owlbear Rodeo | Foundry VTT | TaleSpire | Alchemy RPG | Fantasy Grounds | Shard Tabletop |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 10.8% | 7.2% | 8.8% | 2.2% | 1.2% | 3.2% | 0.96% |
| Dec 2025 | 65.3% | 13.1% | 7.2% | 8.8% | 2.1% | 0.84% | 1.8% | 0.78% |
| Jan 2026 | 65.3% | 13.1% | 8.8% | 7.2% | 2.1% | 0.95% | 1.8% | 0.78% |
| Feb 2026 | 67.2% | 11% | 9% | 7.4% | 2.2% | 0.9% | 1.5% | 0.81% |
| Mar 2026 | 67.2% | 11% | 9% | 7.4% | 2.2% | 0.9% | 1.5% | 0.81% |
| Apr 2026 | 68.7% | 11.3% | 7.6% | 7.6% | 1.8% | 0.99% | 1.2% | 0.82% |
| May 2026 | 68.7% | 9.2% | 7.6% | 9.2% | 1.8% | 1.4% | 1.2% | 0.82% |
| Jun 2026 | 65.2% | 15.9% | 7.2% | 7.2% | 1.4% | 1.1% | 1.2% | 0.78% |
| Jul 2026 | 67.5% | 11.1% | 9.1% | 7.4% | 1.5% | 1.4% | 1.2% | 0.81% |
| Aug 2026 | 67.9% | 11.2% | 9.1% | 7.5% | 1.5% | 1.1% | 1% | 0.81% |
| Sep 2026 | 66.3% | 10.9% | 8.9% | 8.9% | 1.5% | 1.3% | 1.2% | 0.97% |
| Oct 2026 | 67.4% | 11.1% | 9.1% | 7.4% | 1.5% | 1.3% | 1.2% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 368K | 0% | +1.1 points | |
| 2, held 2nd | 11.1% | 60.5K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 9.1% | 49.5K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.4% | 40.5K | -18.2% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 8.1K | 0% | 0 points | |
| 6, held 6th | 1.3% | 7.2K | -1.4% | 0 points | |
| 7, held 7th | 1.2% | 6.6K | 0% | 0 points | |
| 8, held 8th | 0.99% | 5.4K | 0% | 0 points |
1.
Roll2067.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
11.1%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.1%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.4%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
1.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 6th. 7.2K estimated branded searches, -1.4% vs prior month. Share 0 points.
1.2%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.99%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among virtual tabletop platforms worldwide?
8 brands
In October 2026, Roll20 was the most searched among virtual tabletop platforms worldwide, with an estimated 368K branded searches, 67.4% of all searches for the eight tracked by the Brandwave Brand Demand Index. Tabletop Simulator is in 2nd place, 56.3 percentage points behind at 11.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 65.6% → 67.4% | 68.7%Apr 2026 | 65.2%Jun 2026 | 1st | |
| 10.8% → 11.1% | 15.9%Jun 2026 | 9.2%May 2026 | 2nd | |
| 7.2% → 9.1% | 9.1%Aug 2026 | 7.2%Jun 2026 | 4th → 3rd | |
| 8.8% → 7.4% | 9.2%May 2026 | 7.2%Jun 2026 | 3rd → 4th | |
| 2.2% → 1.5% | 2.2%Feb 2026 | 1.4%Jun 2026 | 6th → 5th | |
| 1.2% → 1.3% | 1.4%Jul 2026 | 0.84%Dec 2025 | 7th → 6th | |
| 3.2% → 1.2% | 3.2%Nov 2025 | 1%Aug 2026 | 5th → 7th | |
| 0.96% → 0.99% | 0.99%Oct 2026 | 0.78%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending October 2026, Roll20’s share of searches among virtual tabletop platforms worldwide increased from 65.6% to 67.4%.
- Across the 12 months ending October 2026, Owlbear Rodeo’s share of searches among virtual tabletop platforms worldwide increased from 7.2% to 9.1%.
- Across the 12 months ending October 2026, Foundry VTT’s share of searches among virtual tabletop platforms worldwide decreased from 8.8% to 7.4%.
- Across the 12 months ending October 2026, TaleSpire’s share of searches among virtual tabletop platforms worldwide decreased from 2.2% to 1.5%.
- Across the 12 months ending October 2026, Fantasy Grounds’ share of searches among virtual tabletop platforms worldwide decreased from 3.2% to 1.2%.
- Across the 12 months ending October 2026, Roll20’s share of searches among virtual tabletop platforms worldwide peaked at 68.7% in April 2026 and was lowest at 65.2% in June 2026.
- Across the 12 months ending October 2026, Tabletop Simulator’s share of searches among virtual tabletop platforms worldwide peaked at 15.9% in June 2026 and was lowest at 9.2% in May 2026.
- Across the 12 months ending October 2026, Owlbear Rodeo’s share of searches among virtual tabletop platforms worldwide peaked at 9.1% in August 2026 and was lowest at 7.2% in June 2026.
- Across the 12 months ending October 2026, Foundry VTT’s share of searches among virtual tabletop platforms worldwide peaked at 9.2% in May 2026 and was lowest at 7.2% in June 2026.
- Across the 12 months ending October 2026, Fantasy Grounds’ share of searches among virtual tabletop platforms worldwide peaked at 3.2% in November 2025 and was lowest at 1% in August 2026.
- Across the 12 months ending October 2026, Owlbear Rodeo rose from 4th to 3rd among virtual tabletop platforms worldwide.
- Across the 12 months ending October 2026, Foundry VTT fell from 3rd to 4th among virtual tabletop platforms worldwide.
- Across the 12 months ending October 2026, TaleSpire rose from 6th to 5th among virtual tabletop platforms worldwide.
- Across the 12 months ending October 2026, Alchemy RPG rose from 7th to 6th among virtual tabletop platforms worldwide.
- Across the 12 months ending October 2026, Fantasy Grounds fell from 5th to 7th among virtual tabletop platforms worldwide.
- Across the 12 months ending October 2026, Tabletop Simulator and Shard Tabletop held steady: their share of searches among virtual tabletop platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for virtual tabletop platforms worldwide in October 2026?
8 changes

In October 2026, Roll20 gained share of searches among virtual tabletop platforms worldwide, from 66.3% to 67.4%.

In October 2026, Foundry VTT lost share of searches among virtual tabletop platforms worldwide, from 8.9% to 7.4%.

In October 2026, Owlbear Rodeo rose from 4th to 3rd among virtual tabletop platforms worldwide.

Estimated monthly branded searches for Fantasy Grounds worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in October 2026.

Estimated monthly branded searches for TaleSpire worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in October 2026.

Estimated monthly branded searches for Tabletop Simulator worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026.

Estimated monthly branded searches for Shard Tabletop worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in October 2026.

Estimated monthly branded searches for Alchemy RPG worldwide fell 10% over 12 measured months, from 8K to 7.2K in October 2026.
How are branded searches counted for virtual tabletop platforms?
9 search terms
Each brand's share of searches among virtual tabletop platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Roll20
1 branded search term
- roll20
Tabletop Simulator
1 branded search term
- tabletop simulator
Owlbear Rodeo
1 branded search term
- owlbear rodeo
Foundry VTT
1 branded search term
- foundry vtt
TaleSpire
1 branded search term
- talespire
Alchemy RPG
2 branded search terms
- alchemy rpg
- alchemy vtt
Fantasy Grounds
1 branded search term
- fantasy grounds
Shard Tabletop
1 branded search term
- shard tabletop
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