Oticon vs Siemens:Which is searched more?
In September 2026, Siemens had more branded searches than Oticon among hearing aid brands worldwide. Siemens was estimated to have 1.2M branded searches compared to Oticon’s 60.5K, and held a 36% Share of Search versus Oticon’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oticon or Siemens?
Compare the hearing aid brands people are fitted. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Siemens, Oticon. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | Philips | Bose | Jabra | Oticon | Phonak | Signia | ReSound | Widex |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 28.6% | 19.2% | 11.5% | 2% | 2% | 1.1% | 0.91% | 0.91% |
| Nov 2025 | 34.1% | 27.6% | 23.6% | 9.5% | 1.7% | 1.4% | 0.92% | 0.62% | 0.62% |
| Dec 2025 | 30% | 32.4% | 23.7% | 8.6% | 1.5% | 1.5% | 1% | 0.67% | 0.67% |
| Jan 2026 | 34.5% | 29.3% | 18.2% | 10.5% | 2.1% | 2.1% | 1.1% | 1.4% | 0.77% |
| Feb 2026 | 37.4% | 28.5% | 16.3% | 11.4% | 1.9% | 1.9% | 1% | 0.83% | 0.83% |
| Mar 2026 | 36.9% | 27% | 17.3% | 11.2% | 2.2% | 2.2% | 1.2% | 1% | 0.82% |
| Apr 2026 | 37.3% | 27.4% | 17.5% | 11% | 1.9% | 1.9% | 1.2% | 1% | 0.83% |
| May 2026 | 37.4% | 26.5% | 19.6% | 9.9% | 1.9% | 1.9% | 1.2% | 0.83% | 0.83% |
| Jun 2026 | 37.4% | 26.6% | 19.4% | 10% | 1.9% | 1.9% | 1.2% | 0.83% | 0.83% |
| Jul 2026 | 36% | 29.5% | 18.9% | 9.6% | 1.8% | 1.8% | 0.98% | 0.8% | 0.66% |
| Aug 2026 | 34.7% | 29.8% | 19.8% | 9.5% | 1.7% | 1.7% | 1.2% | 0.77% | 0.77% |
| Sep 2026 | 36% | 28.6% | 18.2% | 10.6% | 1.8% | 1.8% | 1.2% | 0.98% | 0.8% |
How has the Oticon and Siemens comparison changed over the last 12 months?
3 findings
- Siemens was ahead of Oticon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oticon’s estimated Share of Search among hearing aid brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among hearing aid brands worldwide moved from 33.7% to 36%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for hearing aid brands worldwide in September 2026?
2 changes
In September 2026, Siemens gained estimated Share of Search among hearing aid brands worldwide, from 34.7% to 36%.
Estimated monthly branded searches for Oticon worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Other head-to-heads among hearing aid brands
How each brand is measured
Brandwave collects information about searches that people make online using Oticon’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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