Osram vs WiZ:Which is more popular by branded search?
In August 2026, Osram had more branded searches than WiZ among light bulb brands worldwide. Osram was estimated to have 90.5K branded searches compared to WiZ’s 8.1K, and held a 6.7% Share of Search versus WiZ’s 0.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Osram or WiZ?
Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osram, WiZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Sylvania | Osram | Feit Electric | WiZ | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 11.5% | 9.4% | 2.3% | 0.69% | 0.31% |
| Nov 2025 | 75.2% | 11.8% | 9.7% | 2.4% | 0.58% | 0.26% |
| Dec 2025 | 76.7% | 11.1% | 9.1% | 2.2% | 0.55% | 0.24% |
| Jan 2026 | 75.8% | 9.4% | 11.4% | 2.3% | 0.69% | 0.37% |
| Feb 2026 | 76.3% | 10.6% | 10.6% | 1.7% | 0.52% | 0.28% |
| Mar 2026 | 75.6% | 10.7% | 10.7% | 2.1% | 0.64% | 0.35% |
| Apr 2026 | 77.2% | 11.1% | 9% | 1.8% | 0.54% | 0.3% |
| May 2026 | 77.9% | 11.6% | 7.8% | 1.9% | 0.57% | 0.31% |
| Jun 2026 | 78% | 11.6% | 7.7% | 1.9% | 0.56% | 0.25% |
| Jul 2026 | 80.4% | 10.3% | 6.9% | 1.7% | 0.5% | 0.22% |
| Aug 2026 | 80.9% | 9.9% | 6.7% | 1.6% | 0.6% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Osram and WiZ comparison changed over the last 12 months?
3 findings
- Osram was ahead of WiZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 0.69% to 0.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for light bulb brands worldwide in August 2026?
2 changes
Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Osram’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.