Brandwave

Optoma vs Smart:Which is searched more?

In September 2026, Smart had more branded searches than Optoma among home Theater Projector brands worldwide. Smart was estimated to have 1.8M branded searches compared to Optoma’s 24.2K, and held a 29.2% Share of Search versus Optoma’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among home Theater Projector brands worldwide in September 2026Which is more popular in search, Optoma or Smart?
Optoma0.39%24.2K searches
vs
Smart29.2%1.8M searches

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Which is more popular in search, Optoma or Smart?

Compare the home theater projector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Optoma and Smart among home Theater Projector brands worldwide, by month

Share of Search by month for Smart, Optoma. The figures are in the table below the chart.

View monthly share of search table
MonthSonySmartBenQJVCOptomaBudget
Oct 202557%32.2%4.8%5.3%0.64%0.02%
Nov 202562.9%27.7%4.2%4.6%0.55%0.01%
Dec 202563.5%27.4%4.1%4.5%0.49%0.01%
Jan 202662.2%29%4.3%3.9%0.52%0.01%
Feb 202657.9%33%4%4.4%0.55%0.02%
Mar 202658.5%31.9%4.7%4.3%0.57%0.02%
Apr 202658.7%32.8%4.3%3.6%0.48%0.02%
May 202658.9%32.1%4.2%4.3%0.47%0.06%
Jun 202658.3%32.4%4.4%4.4%0.52%0.02%
Jul 202665.7%26%4.3%3.5%0.47%0.02%
Aug 202663.5%28.8%4.1%3.2%0.42%0.01%
Sep 202663.3%29.2%3.9%3.2%0.39%0.01%

How has the Optoma and Smart comparison changed over the last 12 months?

  • Smart was ahead of Optoma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Optoma’s estimated Share of Search among home Theater Projector brands worldwide moved from 0.64% to 0.39%, and its estimated monthly branded searches moved from 36.2K to 24.2K.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among home Theater Projector brands worldwide moved from 32.2% to 29.2%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for home Theater Projector brands worldwide in September 2026?

  1. Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.

Other head-to-heads among home Theater Projector brands

How each brand is measured

Brandwave collects information about searches that people make online using Optoma’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optoma

2 branded search terms

  • optoma
  • optoma projector

Smart

1 branded search term

  • smart

How the Brand Demand Index is measured

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