Brandwave

OpenVPN vs Zscaler Private Access:Which is more popular?

In September 2026, OpenVPN had more branded searches than Zscaler Private Access among zero trust network access platforms worldwide. OpenVPN had about 209,000 branded searches, while Zscaler Private Access had 1,600. OpenVPN made up 11.9% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in four of the five answers and OpenVPN in none.

Among zero trust network access platforms worldwide in September 2026

Who do people search for more?

OpenVPN, about 130 searches for every 1 for Zscaler Private Access

OpenVPN 209K searchesZscaler Private Access 1.6K searches

Who does AI mention more?

Zscaler Private Access, mentioned in 4 of 5 answers, OpenVPN in 0

Zscaler Private Access in 4 of 5OpenVPN in 0 of 5

Who does AI recommend more?

Zscaler Private Access, the only one of the two named

Zscaler Private Access first in 4OpenVPN never named

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OpenVPN did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Twingate2nd
  3. Palo Alto Networks Prisma Access3rd
  4. Tailscale4th
  5. NordLayer5th
  6. OpenVPN–
  7. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twingate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zscaler Private Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palo Alto Networks Prisma Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailscale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordLayer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OpenVPN or Zscaler Private Access more popular in search?

This chart shows how often people search Google for OpenVPN and Zscaler Private Access by name. Each line represents a brand's share of searches for all seven zero trust network access platforms we track, month by month, from English-language searches worldwide.

OpenVPN and Zscaler Private Access among zero trust network access platforms worldwide, by month

Share of searches by month for OpenVPN, Zscaler Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateNordLayerGoodAccessZscaler Private AccessPalo Alto Networks Prisma Access
Oct 202559%34%5.3%1.3%0.17%0.2%0.03%
Nov 202564.6%30.1%3.9%0.96%0.15%0.23%0.02%
Dec 202565.1%30.4%3.2%0.96%0.13%0.15%0.03%
Jan 202671.5%22.8%4.3%1.1%0.14%0.16%0.02%
Feb 202676.6%19.8%2.5%0.76%0.1%0.15%0.03%
Mar 202672.8%23%3%0.89%0.12%0.14%0.03%
Apr 202676.7%19.7%2.5%0.77%0.1%0.15%0.04%
May 202676.7%19.7%2.5%0.77%0.12%0.12%0.04%
Jun 202676.8%19.6%2.5%0.76%0.12%0.12%0.05%
Jul 202682.8%14.4%1.8%0.68%0.11%0.11%0.07%
Aug 202683%14.3%1.8%0.68%0.11%0.09%0.05%
Sep 202685.8%11.9%1.6%0.57%0.09%0.09%0.02%

How has the OpenVPN and Zscaler Private Access comparison changed over the last 12 months?

3 findings

How did search popularity change for zero trust network access platforms worldwide in September 2026?

2 changes

  1. In September 2026, OpenVPN lost share of searches among zero trust network access platforms worldwide, from 14.3% to 11.9%.

  2. Estimated monthly branded searches for Zscaler Private Access worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using OpenVPN’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OpenVPN

6 branded search terms

  • openvpn
  • openvpn access server
  • openvpn app
  • openvpn cloudconnexa
  • openvpn software
  • openvpn zero trust

Zscaler Private Access

1 branded search term

  • zscaler private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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