Brandwave

Onyx vs PocketBook:Which is searched more?

In September 2026, Onyx had more branded searches than PocketBook among ereader brands worldwide. Onyx was estimated to have 673K branded searches compared to PocketBook’s 110K, and held a 6.8% Share of Search versus PocketBook’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among ereader brands worldwide in September 2026Which is more popular in search, Onyx or PocketBook?
Onyx6.8%673K searches
vs
PocketBook1.1%110K searches

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Which is more popular in search, Onyx or PocketBook?

Compare the ereader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Onyx and PocketBook among ereader brands worldwide, by month

Share of Search by month for Onyx, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoKindleCheggOnyxBooxPocketBookNook
Oct 202545.6%33.2%8.2%9.9%2%1.1%0.05%
Nov 202546.4%35.8%7.2%7.2%2.2%1.2%0.06%
Dec 202542.6%38.4%7.7%7.7%2.3%1.3%0.06%
Jan 202643.4%37.9%9.3%6.2%1.9%1.3%0.06%
Feb 202642.8%37.4%9.2%7.5%1.8%1.2%0.06%
Mar 202646.1%32.9%9.8%8.1%2%1.1%0.05%
Apr 202641.8%36.5%10.9%7.3%2.2%1.2%0.06%
May 202641.8%36.5%10.9%7.3%2.2%1.2%0.06%
Jun 202647%35.4%7.1%7.1%2.1%1.2%0.07%
Jul 202647.6%34%8.4%6.8%2%1.1%0.05%
Aug 202649.1%32.8%8.1%6.6%2%1.3%0.05%
Sep 202647.4%33.9%8.3%6.8%2.5%1.1%0.04%

How has the Onyx and PocketBook comparison changed over the last 12 months?

  • Onyx was ahead of PocketBook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Onyx’s estimated Share of Search among ereader brands worldwide moved from 9.9% to 6.8%, and its estimated monthly branded searches moved from 1M to 673K.
  • Across the 12 months ending September 2026, PocketBook’s estimated Share of Search among ereader brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for ereader brands worldwide in September 2026?

  1. Estimated monthly branded searches for Onyx worldwide fell 32.7% over 12 measured months, from 1M to 673K in September 2026.

Other head-to-heads among ereader brands

How each brand is measured

Brandwave collects information about searches that people make online using Onyx’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onyx

1 branded search term

  • onyx

PocketBook

1 branded search term

  • pocketbook

How the Brand Demand Index is measured

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