Obviously vs The Influencer Marketing Factory:Which is searched more?
In September 2026, The Influencer Marketing Factory had more branded searches than Obviously among influencer marketing agencies worldwide. The Influencer Marketing Factory had about 1,600 branded searches, while Obviously had 320. The Influencer Marketing Factory made up 7.7% of all influencer marketing agency searches we track, and Obviously accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Obviously or The Influencer Marketing Factory more popular in search?
Compare agencies that plan and execute creator campaigns for brands across social platforms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Influencer Marketing Factory, Obviously. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viral Nation | The Influencer Agency | The Goat Agency | Socially Powerful | The Influencer Marketing Factory | Linqia | HireInfluence | Influential | Socialyte | Obviously | Gleam Futures | Ubiquitous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 12.5% | 46% | 7.7% | 4.8% | 4.1% | 1.2% | 2.2% | 0.99% | 0.99% | 0.81% | 1.5% |
| Nov 2025 | 17.3% | 12.6% | 46.5% | 6.6% | 4.1% | 3.3% | 1% | 2.3% | 1% | 1% | 1% | 3.3% |
| Dec 2025 | 20.5% | 20.5% | 37% | 6.3% | 4% | 4% | 1.5% | 2.2% | 1.2% | 0.8% | 0.98% | 0.98% |
| Jan 2026 | 18.8% | 36.9% | 27.7% | 4.9% | 3.6% | 2.4% | 0.9% | 1.6% | 0.73% | 0.9% | 0.73% | 0.9% |
| Feb 2026 | 31.2% | 18.6% | 20.5% | 9.9% | 4.9% | 3.8% | 1.5% | 3.3% | 1.5% | 1.8% | 1.5% | 1.5% |
| Mar 2026 | 31% | 22.6% | 16.6% | 7.9% | 4.9% | 4.9% | 1.8% | 3.8% | 1.5% | 1.8% | 1.8% | 1.5% |
| Apr 2026 | 32.6% | 19.4% | 17.4% | 8.4% | 5.2% | 5.2% | 1.9% | 4% | 1.9% | 1.5% | 1.5% | 1% |
| May 2026 | 33.2% | 22.2% | 14.5% | 8.4% | 5.2% | 5.2% | 2.4% | 3.5% | 1.6% | 1.6% | 1.3% | 0.85% |
| Jun 2026 | 34.5% | 17.6% | 15.1% | 8.7% | 6.7% | 5.5% | 3% | 3.7% | 1.6% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 29.8% | 18.6% | 15.9% | 9.3% | 7.1% | 5.7% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 30.8% | 19.3% | 13.3% | 9.5% | 8.7% | 6% | 2.7% | 4% | 2.2% | 1.8% | 1.2% | 0.41% |
| Sep 2026 | 32.1% | 16.3% | 13.9% | 9.8% | 7.7% | 6.2% | 4.2% | 4.2% | 2.3% | 1.5% | 1.2% | 0.43% |
How has the Obviously and The Influencer Marketing Factory comparison changed over the last 12 months?
3 findings
- The Influencer Marketing Factory was ahead of Obviously in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Obviously’s share of searches among influencer marketing agencies worldwide moved from 0.99% to 1.5%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, The Influencer Marketing Factory’s share of searches among influencer marketing agencies worldwide moved from 4.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for influencer marketing agencies worldwide in September 2026?
2 changes
In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.
Estimated monthly branded searches for Obviously worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Obviously’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Obviously
1 branded search term
- obviously agency
The Influencer Marketing Factory
1 branded search term
- the influencer marketing factory
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Viral Nation vs Socially Powerful: compare search popularity- Viral Nation vs The Influencer Marketing Factory: compare search popularity
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- The Influencer Agency vs Socially Powerful: compare search popularity
Put your own brand in this comparison
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