Obviously vs The Influencer Agency:Which is searched more?

Name: Obviously vs The Influencer Agency: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, The Influencer Agency had more branded searches than Obviously among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while Obviously had 320. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and Obviously accounted for 1.5%. These are worldwide searches for English-language branded terms.

Share of searches among influencer marketing agencies worldwide in September 2026Is Obviously or The Influencer Agency more popular in search?

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Is Obviously or The Influencer Agency more popular in search?

Compare agencies that plan and execute creator campaigns for brands across social platforms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Obviously and The Influencer Agency among influencer marketing agencies worldwide, by month

Month	Viral Nation	The Influencer Agency	The Goat Agency	Socially Powerful	The Influencer Marketing Factory	Linqia	HireInfluence	Influential	Socialyte	Obviously	Gleam Futures	Ubiquitous
Oct 2025	17.1%	12.5%	46%	7.7%	4.8%	4.1%	1.2%	2.2%	0.99%	0.99%	0.81%	1.5%
Nov 2025	17.3%	12.6%	46.5%	6.6%	4.1%	3.3%	1%	2.3%	1%	1%	1%	3.3%
Dec 2025	20.5%	20.5%	37%	6.3%	4%	4%	1.5%	2.2%	1.2%	0.8%	0.98%	0.98%
Jan 2026	18.8%	36.9%	27.7%	4.9%	3.6%	2.4%	0.9%	1.6%	0.73%	0.9%	0.73%	0.9%
Feb 2026	31.2%	18.6%	20.5%	9.9%	4.9%	3.8%	1.5%	3.3%	1.5%	1.8%	1.5%	1.5%
Mar 2026	31%	22.6%	16.6%	7.9%	4.9%	4.9%	1.8%	3.8%	1.5%	1.8%	1.8%	1.5%
Apr 2026	32.6%	19.4%	17.4%	8.4%	5.2%	5.2%	1.9%	4%	1.9%	1.5%	1.5%	1%
May 2026	33.2%	22.2%	14.5%	8.4%	5.2%	5.2%	2.4%	3.5%	1.6%	1.6%	1.3%	0.85%
Jun 2026	34.5%	17.6%	15.1%	8.7%	6.7%	5.5%	3%	3.7%	1.6%	1.6%	1.3%	0.59%
Jul 2026	29.8%	18.6%	15.9%	9.3%	7.1%	5.7%	3.9%	3.9%	2.1%	1.7%	1.4%	0.49%
Aug 2026	30.8%	19.3%	13.3%	9.5%	8.7%	6%	2.7%	4%	2.2%	1.8%	1.2%	0.41%
Sep 2026	32.1%	16.3%	13.9%	9.8%	7.7%	6.2%	4.2%	4.2%	2.3%	1.5%	1.2%	0.43%

How has the Obviously and The Influencer Agency comparison changed over the last 12 months?

3 findings

The Influencer Agency was ahead of Obviously in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Obviously’s share of searches among influencer marketing agencies worldwide moved from 0.99% to 1.5%, and its estimated monthly branded searches moved from 390 to 320.
Across the 12 months ending September 2026, The Influencer Agency’s share of searches among influencer marketing agencies worldwide moved from 12.5% to 16.3%, and its estimated monthly branded searches moved from 4.9K to 3.4K.

How did search popularity change for influencer marketing agencies worldwide in September 2026?

2 changes

In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%.
Estimated monthly branded searches for Obviously worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Obviously’s and The Influencer Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.