Obviously vs The Goat Agency:Which is searched more?
In September 2026, The Goat Agency had more branded searches than Obviously among influencer marketing agencies worldwide. The Goat Agency had about 2,900 branded searches, while Obviously had 320. The Goat Agency made up 13.9% of all influencer marketing agency searches we track, and Obviously accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Obviously or The Goat Agency more popular in search?
Compare agencies that plan and execute creator campaigns for brands across social platforms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Goat Agency, Obviously. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viral Nation | The Influencer Agency | The Goat Agency | Socially Powerful | The Influencer Marketing Factory | Linqia | HireInfluence | Influential | Socialyte | Obviously | Gleam Futures | Ubiquitous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 12.5% | 46% | 7.7% | 4.8% | 4.1% | 1.2% | 2.2% | 0.99% | 0.99% | 0.81% | 1.5% |
| Nov 2025 | 17.3% | 12.6% | 46.5% | 6.6% | 4.1% | 3.3% | 1% | 2.3% | 1% | 1% | 1% | 3.3% |
| Dec 2025 | 20.5% | 20.5% | 37% | 6.3% | 4% | 4% | 1.5% | 2.2% | 1.2% | 0.8% | 0.98% | 0.98% |
| Jan 2026 | 18.8% | 36.9% | 27.7% | 4.9% | 3.6% | 2.4% | 0.9% | 1.6% | 0.73% | 0.9% | 0.73% | 0.9% |
| Feb 2026 | 31.2% | 18.6% | 20.5% | 9.9% | 4.9% | 3.8% | 1.5% | 3.3% | 1.5% | 1.8% | 1.5% | 1.5% |
| Mar 2026 | 31% | 22.6% | 16.6% | 7.9% | 4.9% | 4.9% | 1.8% | 3.8% | 1.5% | 1.8% | 1.8% | 1.5% |
| Apr 2026 | 32.6% | 19.4% | 17.4% | 8.4% | 5.2% | 5.2% | 1.9% | 4% | 1.9% | 1.5% | 1.5% | 1% |
| May 2026 | 33.2% | 22.2% | 14.5% | 8.4% | 5.2% | 5.2% | 2.4% | 3.5% | 1.6% | 1.6% | 1.3% | 0.85% |
| Jun 2026 | 34.5% | 17.6% | 15.1% | 8.7% | 6.7% | 5.5% | 3% | 3.7% | 1.6% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 29.8% | 18.6% | 15.9% | 9.3% | 7.1% | 5.7% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 30.8% | 19.3% | 13.3% | 9.5% | 8.7% | 6% | 2.7% | 4% | 2.2% | 1.8% | 1.2% | 0.41% |
| Sep 2026 | 32.1% | 16.3% | 13.9% | 9.8% | 7.7% | 6.2% | 4.2% | 4.2% | 2.3% | 1.5% | 1.2% | 0.43% |
How has the Obviously and The Goat Agency comparison changed over the last 12 months?
3 findings
- The Goat Agency was ahead of Obviously in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Obviously’s share of searches among influencer marketing agencies worldwide moved from 0.99% to 1.5%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, The Goat Agency’s share of searches among influencer marketing agencies worldwide moved from 46% to 13.9%, and its estimated monthly branded searches moved from 18.1K to 2.9K.
How did search popularity change for influencer marketing agencies worldwide in September 2026?
2 changes
In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%.
Estimated monthly branded searches for Obviously worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Obviously’s and The Goat Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Obviously
1 branded search term
- obviously agency
The Goat Agency
1 branded search term
- the goat agency
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- The Influencer Agency vs Socially Powerful: compare search popularity
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