Nova Craft vs Pelican:Which is more popular by branded search?

Name: Nova Craft vs Pelican: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Pelican had more branded searches than Nova Craft among canoe brands worldwide. Pelican was estimated to have 550K branded searches compared to Nova Craft’s 8.1K, and held a 26.5% Share of Search versus Nova Craft’s 0.39%. These are worldwide searches for English-language branded terms.

Share of Search among canoe brands worldwide in August 2026Which is more popular in search, Nova Craft or Pelican?

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Which is more popular in search, Nova Craft or Pelican?

Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nova Craft and Pelican among canoe brands worldwide, by month

Month	Old Town	Pelican	Mad River	Nova Craft	Wenonah	Esquif
Oct 2025	44.6%	54.2%	0.36%	0.36%	0.29%	0.2%
Nov 2025	35.1%	63.7%	0.34%	0.28%	0.28%	0.28%
Dec 2025	35%	63.5%	0.63%	0.28%	0.23%	0.34%
Jan 2026	39.5%	58.7%	0.87%	0.39%	0.26%	0.32%
Feb 2026	39.7%	58.9%	0.58%	0.32%	0.26%	0.26%
Mar 2026	44.6%	54.1%	0.36%	0.36%	0.29%	0.29%
Apr 2026	54.1%	44.6%	0.36%	0.36%	0.29%	0.29%
May 2026	58.8%	39.6%	0.39%	0.48%	0.39%	0.32%
Jun 2026	68%	30.7%	0.37%	0.37%	0.3%	0.3%
Jul 2026	67.9%	30.6%	0.45%	0.45%	0.3%	0.24%
Aug 2026	72.2%	26.5%	0.39%	0.39%	0.32%	0.26%
Sep 2026	—	—	—	—	—	—

How has the Nova Craft and Pelican comparison changed over the last 12 months?

3 findings

Pelican was ahead of Nova Craft in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Nova Craft’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide moved from 54.2% to 26.5%, and its estimated monthly branded searches moved from 1M to 550K.

How did search popularity change for canoe brands worldwide in August 2026?

2 changes

In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nova Craft’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.