NordVPN vs Surfshark:Which is searched more?
In August 2026, NordVPN had more branded searches than Surfshark among VPN services worldwide. NordVPN was estimated to have 1.8M branded searches compared to Surfshark’s 550K, and held a 60.6% Share of Search versus Surfshark’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NordVPN or Surfshark?
Compare the VPN services people subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordVPN, Surfshark. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | Surfshark |
|---|---|---|
| Oct 2025 | 55.3% | 20.3% |
| Nov 2025 | 57.4% | 21.1% |
| Dec 2025 | 55.3% | 20.3% |
| Jan 2026 | 55.3% | 20.3% |
| Feb 2026 | 60.2% | 18.1% |
| Mar 2026 | 55.7% | 20.5% |
| Apr 2026 | 55.7% | 20.5% |
| May 2026 | 57.9% | 21.3% |
| Jun 2026 | 55.3% | 20.3% |
| Jul 2026 | 60.2% | 18.1% |
| Aug 2026 | 60.6% | 18.2% |
| Sep 2026 | — | — |
How has the NordVPN and Surfshark comparison changed over the last 12 months?
3 findings
- NordVPN was ahead of Surfshark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide moved from 55.3% to 60.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services worldwide moved from 20.3% to 18.2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for VPN services worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using NordVPN’s and Surfshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.