VPN services:Which are searched most?
In August 2026, NordVPN was the most searched among VPN services worldwide, with an estimated 1.8M branded searches and 60.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
NordVPN60.6%
ExpressVPN18.2%
Surfshark18.2%
CyberGhost3%
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Share of SearchLeaderboard
Compare the VPN services people subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordVPN, ExpressVPN, Surfshark, CyberGhost. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | ExpressVPN | Surfshark | CyberGhost |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 20.3% | 20.3% | 4.1% |
| Nov 2025 | 57.4% | 17.3% | 21.1% | 4.2% |
| Dec 2025 | 55.3% | 20.3% | 20.3% | 4.1% |
| Jan 2026 | 55.3% | 20.3% | 20.3% | 4.1% |
| Feb 2026 | 60.2% | 18.1% | 18.1% | 3.6% |
| Mar 2026 | 55.7% | 20.5% | 20.5% | 3.4% |
| Apr 2026 | 55.7% | 20.5% | 20.5% | 3.3% |
| May 2026 | 57.9% | 17.4% | 21.3% | 3.5% |
| Jun 2026 | 55.3% | 20.3% | 20.3% | 4.1% |
| Jul 2026 | 60.2% | 18.1% | 18.1% | 3.6% |
| Aug 2026 | 60.6% | 18.2% | 18.2% | 3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.8M | 0% | +0.4 points | |
| 2, held 2nd | 18.2% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 18.2% | 550K | 0% | +0.1 points | |
| 4, held 4th | 3% | 90.5K | -17.7% | -0.6 points |
1.
NordVPN60.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.
18.2%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
18.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
3%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
Compare search popularity between leading brands
- NordVPN vs ExpressVPN: compare search popularity
- NordVPN vs Surfshark: compare search popularity
- NordVPN vs CyberGhost: compare search popularity
- ExpressVPN vs Surfshark: compare search popularity
- ExpressVPN vs CyberGhost: compare search popularity
- Surfshark vs CyberGhost: compare search popularity
- Compare any of these brands
Which brand is most popular in search among VPN services worldwide?
4 brands
In August 2026, NordVPN was the most searched among VPN services worldwide, with an estimated 1.8M branded searches and 60.6% estimated Share of Search within this set. ExpressVPN is in 2nd place, 42.4 percentage points behind at 18.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NordVPN | 55.3% → 60.6% | 60.6%Aug 2026 | 55.3%Jun 2026 | 1st |
| ExpressVPN | 20.3% → 18.2% | 20.5%Apr 2026 | 17.3%Nov 2025 | 2nd |
| Surfshark | 20.3% → 18.2% | 21.3%May 2026 | 18.1%Feb 2026 | 3rd |
| CyberGhost | 4.1% → 3% | 4.2%Nov 2025 | 3%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide increased from 55.3% to 60.6%.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services worldwide decreased from 20.3% to 18.2%.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services worldwide decreased from 20.3% to 18.2%.
- Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services worldwide decreased from 4.1% to 3%.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide peaked at 60.6% in August 2026 and was lowest at 55.3% in June 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services worldwide peaked at 20.5% in April 2026 and was lowest at 17.3% in November 2025.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services worldwide peaked at 21.3% in May 2026 and was lowest at 18.1% in February 2026.
- Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services worldwide peaked at 4.2% in November 2025 and was lowest at 3% in August 2026.
How did search popularity change for VPN services worldwide in August 2026?
4 changes
In August 2026, CyberGhost lost estimated Share of Search among VPN services worldwide, from 3.6% to 3%.
Estimated monthly branded searches for ExpressVPN worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
Estimated monthly branded searches for Surfshark worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
Estimated monthly branded searches for NordVPN worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
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