How popular isNordVPN in search?
In August 2026, there were an estimated 1.8M branded searches for NordVPN worldwide which is down 18.3% over the last 11 months. NordVPN holds 60.6% estimated Share of Search among VPN services worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
NordVPN60.6%
ExpressVPN18.2%
Surfshark18.2%
CyberGhost3%
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Which VPN services compete with NordVPN?
Share of Search by month for NordVPN, ExpressVPN, Surfshark, CyberGhost. The figures are in the table below the chart.
View monthly share of search table
| Month | NordVPN | ExpressVPN | Surfshark | CyberGhost |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 20.3% | 20.3% | 4.1% |
| Nov 2025 | 57.4% | 17.3% | 21.1% | 4.2% |
| Dec 2025 | 55.3% | 20.3% | 20.3% | 4.1% |
| Jan 2026 | 55.3% | 20.3% | 20.3% | 4.1% |
| Feb 2026 | 60.2% | 18.1% | 18.1% | 3.6% |
| Mar 2026 | 55.7% | 20.5% | 20.5% | 3.4% |
| Apr 2026 | 55.7% | 20.5% | 20.5% | 3.3% |
| May 2026 | 57.9% | 17.4% | 21.3% | 3.5% |
| Jun 2026 | 55.3% | 20.3% | 20.3% | 4.1% |
| Jul 2026 | 60.2% | 18.1% | 18.1% | 3.6% |
| Aug 2026 | 60.6% | 18.2% | 18.2% | 3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.8M | 0% | +0.4 points | |
| 2, held 2nd | 18.2% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 18.2% | 550K | 0% | +0.1 points | |
| 4, held 4th | 3% | 90.5K | -17.7% | -0.6 points |
1.
NordVPN60.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.
18.2%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
18.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
3%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
Compare search popularity between NordVPN and its closest rivals
How has branded search demand for NordVPN changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NordVPN worldwide fell from 2.2M to 1.8M.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide increased from 55.3% to 60.6%.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide peaked at 60.6% in August 2026 and was lowest at 55.3% in June 2026.
How did search popularity change for VPN services worldwide in August 2026?
4 changes
In August 2026, CyberGhost lost estimated Share of Search among VPN services worldwide, from 3.6% to 3%.
Estimated monthly branded searches for ExpressVPN worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
Estimated monthly branded searches for Surfshark worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
Estimated monthly branded searches for NordVPN worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
How is NordVPN measured?
Brandwave collects information about searches that people make online using NordVPN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nordvpn
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Is NordVPN your brand?
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