Brandwave

NordLayer vs Zscaler Private Access:Which is more popular?

In September 2026, NordLayer had more branded searches than Zscaler Private Access among zero trust network access platforms worldwide. NordLayer had about 9,990 branded searches, while Zscaler Private Access had 1,600. NordLayer made up 0.57% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in four of the five answers and NordLayer in one. Zscaler Private Access was mentioned before NordLayer in every answer that named either.

Among zero trust network access platforms worldwide in September 2026

Who do people search for more?

NordLayer, about 6 searches for every 1 for Zscaler Private Access

NordLayer 10K searchesZscaler Private Access 1.6K searches

Who does AI mention more?

Zscaler Private Access, mentioned in 4 of 5 answers, NordLayer in 1

Zscaler Private Access in 4 of 5NordLayer in 1 of 5

Who does AI recommend more?

Zscaler Private Access, named ahead of NordLayer in 4 of 4 answers

Zscaler Private Access first in 4NordLayer never first

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NordLayer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zscaler Private Access was listed before NordLayer in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Twingate2nd
  3. Palo Alto Networks Prisma Access3rd
  4. Tailscale4th
  5. NordLayer5th
  6. OpenVPN–
  7. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twingate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zscaler Private Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palo Alto Networks Prisma Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailscale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordLayer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NordLayer or Zscaler Private Access more popular in search?

This chart shows how often people search Google for NordLayer and Zscaler Private Access by name. Each line represents a brand's share of searches for all seven zero trust network access platforms we track, month by month, from English-language searches worldwide.

NordLayer and Zscaler Private Access among zero trust network access platforms worldwide, by month

Share of searches by month for NordLayer, Zscaler Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateNordLayerGoodAccessZscaler Private AccessPalo Alto Networks Prisma Access
Oct 202559%34%5.3%1.3%0.17%0.2%0.03%
Nov 202564.6%30.1%3.9%0.96%0.15%0.23%0.02%
Dec 202565.1%30.4%3.2%0.96%0.13%0.15%0.03%
Jan 202671.5%22.8%4.3%1.1%0.14%0.16%0.02%
Feb 202676.6%19.8%2.5%0.76%0.1%0.15%0.03%
Mar 202672.8%23%3%0.89%0.12%0.14%0.03%
Apr 202676.7%19.7%2.5%0.77%0.1%0.15%0.04%
May 202676.7%19.7%2.5%0.77%0.12%0.12%0.04%
Jun 202676.8%19.6%2.5%0.76%0.12%0.12%0.05%
Jul 202682.8%14.4%1.8%0.68%0.11%0.11%0.07%
Aug 202683%14.3%1.8%0.68%0.11%0.09%0.05%
Sep 202685.8%11.9%1.6%0.57%0.09%0.09%0.02%

How has the NordLayer and Zscaler Private Access comparison changed over the last 12 months?

3 findings

How did search popularity change for zero trust network access platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 12 measured months, from 12.2K to 10K in September 2026.

  2. Estimated monthly branded searches for Zscaler Private Access worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using NordLayer’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NordLayer

3 branded search terms

  • nordlayer
  • nordlayer app
  • vpn nordlayer

Zscaler Private Access

1 branded search term

  • zscaler private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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