NiSi vs Tiffen:Which is more popular by branded search?
In August 2026, NiSi had more branded searches than Tiffen among lens filters worldwide. NiSi was estimated to have 5.4K branded searches compared to Tiffen’s 1.9K, and held a 28.3% Share of Search versus Tiffen’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NiSi or Tiffen?
Compare the lens filters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NiSi, Tiffen. The figures are in the table below the chart.
View monthly share of search table
| Month | Lee Filters | NiSi | Hoya | Schneider-Kreuznach | Tiffen | Gobe |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.6% | 13.2% | 13.2% | 11% | 0.96% |
| Nov 2025 | 24.8% | 45.4% | 10.9% | 10.9% | 7.1% | 0.98% |
| Dec 2025 | 25.2% | 37.8% | 13.5% | 13.5% | 8.9% | 0.98% |
| Jan 2026 | 31.2% | 31.2% | 13.7% | 13.7% | 9% | 1.2% |
| Feb 2026 | 31.1% | 31.1% | 13.7% | 13.7% | 9% | 1.5% |
| Mar 2026 | 30.4% | 30.4% | 13.4% | 13.4% | 11% | 1.5% |
| Apr 2026 | 33.1% | 27.1% | 14.5% | 14.5% | 9.5% | 1.3% |
| May 2026 | 28.7% | 28.7% | 15.4% | 15.4% | 10.1% | 1.7% |
| Jun 2026 | 29.5% | 29.5% | 13.1% | 15.8% | 10.4% | 1.7% |
| Jul 2026 | 26.7% | 26.7% | 14.6% | 17.6% | 11.5% | 2.9% |
| Aug 2026 | 28.3% | 28.3% | 15.2% | 15.2% | 10% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the NiSi and Tiffen comparison changed over the last 12 months?
3 findings
- NiSi was ahead of Tiffen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NiSi’s estimated Share of Search among lens filters worldwide moved from 24.6% to 28.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Tiffen’s estimated Share of Search among lens filters worldwide moved from 11% to 10%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for lens filters worldwide in August 2026?
2 changes
In August 2026, NiSi gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.
In August 2026, Tiffen lost estimated Share of Search among lens filters worldwide, from 11.5% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using NiSi’s and Tiffen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.