Brandwave

How popular isTiffen in search?

In August 2026, there were an estimated 1.9K branded searches for Tiffen worldwide which is down 20.8% over the last 11 months. Tiffen holds 10% estimated Share of Search among lens filters worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lee Filters28.3%
  2. NiSi28.3%
  3. Hoya15.2%
  4. Schneider-Kreuznach15.2%
  5. Tiffen10%
  6. Gobe3.1%
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Which lens filters compete with Tiffen?

Tiffen against lens filters worldwide, by month

Share of Search by month for Lee Filters, NiSi, Hoya, Schneider-Kreuznach, Tiffen, Gobe. The figures are in the table below the chart.

View monthly share of search table
MonthLee FiltersNiSiHoyaSchneider-KreuznachTiffenGobe
Oct 202537%24.6%13.2%13.2%11%0.96%
Nov 202524.8%45.4%10.9%10.9%7.1%0.98%
Dec 202525.2%37.8%13.5%13.5%8.9%0.98%
Jan 202631.2%31.2%13.7%13.7%9%1.2%
Feb 202631.1%31.1%13.7%13.7%9%1.5%
Mar 202630.4%30.4%13.4%13.4%11%1.5%
Apr 202633.1%27.1%14.5%14.5%9.5%1.3%
May 202628.7%28.7%15.4%15.4%10.1%1.7%
Jun 202629.5%29.5%13.1%15.8%10.4%1.7%
Jul 202626.7%26.7%14.6%17.6%11.5%2.9%
Aug 202628.3%28.3%15.2%15.2%10%3.1%
Sep 2026——————

  1. 1.Lee Filters

    28.3%

    Held 1st. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  2. 2.NiSi

    28.3%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  3. 3.Hoya

    15.2%

    Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  4. 4.Schneider-Kreuznach

    15.2%

    Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share -2.4 points.

  5. 5.Tiffen

    10%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.Gobe

    3.1%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.

Compare search popularity between Tiffen and its closest rivals

How has branded search demand for Tiffen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tiffen worldwide fell from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Tiffen’s estimated Share of Search among lens filters worldwide decreased from 11% to 10%.
  • Across the 11 months ending August 2026, Tiffen’s estimated Share of Search among lens filters worldwide peaked at 11.5% in July 2026 and was lowest at 7.1% in November 2025.

How did search popularity change for lens filters worldwide in August 2026?

  1. In August 2026, Hoya overtook Schneider-Kreuznach to rank 3rd among lens filters worldwide, at 15.2%.

  2. In August 2026, Lee Filters gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.

  3. In August 2026, NiSi gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.

  4. In August 2026, Schneider-Kreuznach lost estimated Share of Search among lens filters worldwide, from 17.6% to 15.2%.

  5. In August 2026, Tiffen lost estimated Share of Search among lens filters worldwide, from 11.5% to 10%.

  6. Gobe’s estimated Share of Search among lens filters worldwide has gained ground for 3 months in a row, from 1.7% to 3.1% in August 2026.

How is Tiffen measured?

Brandwave collects information about searches that people make online using Tiffen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tiffen filter

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How the Brand Demand Index is measured

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