How popular isNiSi in search?
In August 2026, there were an estimated 5.4K branded searches for NiSi worldwide which held steady over the last 11 months. NiSi holds 28.3% estimated Share of Search among lens filters worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Lee Filters28.3%
- NiSi28.3%
- Hoya15.2%
- Schneider-Kreuznach15.2%
- Tiffen10%
- Gobe3.1%
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Which lens filters compete with NiSi?
Share of Search by month for Lee Filters, NiSi, Hoya, Schneider-Kreuznach, Tiffen, Gobe. The figures are in the table below the chart.
View monthly share of search table
| Month | Lee Filters | NiSi | Hoya | Schneider-Kreuznach | Tiffen | Gobe |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.6% | 13.2% | 13.2% | 11% | 0.96% |
| Nov 2025 | 24.8% | 45.4% | 10.9% | 10.9% | 7.1% | 0.98% |
| Dec 2025 | 25.2% | 37.8% | 13.5% | 13.5% | 8.9% | 0.98% |
| Jan 2026 | 31.2% | 31.2% | 13.7% | 13.7% | 9% | 1.2% |
| Feb 2026 | 31.1% | 31.1% | 13.7% | 13.7% | 9% | 1.5% |
| Mar 2026 | 30.4% | 30.4% | 13.4% | 13.4% | 11% | 1.5% |
| Apr 2026 | 33.1% | 27.1% | 14.5% | 14.5% | 9.5% | 1.3% |
| May 2026 | 28.7% | 28.7% | 15.4% | 15.4% | 10.1% | 1.7% |
| Jun 2026 | 29.5% | 29.5% | 13.1% | 15.8% | 10.4% | 1.7% |
| Jul 2026 | 26.7% | 26.7% | 14.6% | 17.6% | 11.5% | 2.9% |
| Aug 2026 | 28.3% | 28.3% | 15.2% | 15.2% | 10% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.3% | 5.4K | +22.7% | +1.6 points | |
| 2, held 2nd | 28.3% | 5.4K | +22.7% | +1.6 points | |
| 3, moved from 4th to 3rd | 15.2% | 2.9K | +20.8% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.2% | 2.9K | 0% | -2.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10% | 1.9K | 0% | -1.6 points | |
| 6, held 6th | 3.1% | 590 | +22.9% | +0.2 points |
28.3%
Held 1st. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
2.NiSi
28.3%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
3.Hoya
15.2%
Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.
15.2%
Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share -2.4 points.
5.Tiffen
10%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -1.6 points.
6.Gobe
3.1%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.
Compare search popularity between NiSi and its closest rivals
How has branded search demand for NiSi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NiSi worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, NiSi’s estimated Share of Search among lens filters worldwide increased from 24.6% to 28.3%.
- Across the 11 months ending August 2026, NiSi’s estimated Share of Search among lens filters worldwide peaked at 45.4% in November 2025 and was lowest at 24.6% in October 2025.
How did search popularity change for lens filters worldwide in August 2026?
6 changes
In August 2026, Hoya overtook Schneider-Kreuznach to rank 3rd among lens filters worldwide, at 15.2%.
In August 2026, Lee Filters gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.
In August 2026, NiSi gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.
In August 2026, Schneider-Kreuznach lost estimated Share of Search among lens filters worldwide, from 17.6% to 15.2%.
In August 2026, Tiffen lost estimated Share of Search among lens filters worldwide, from 11.5% to 10%.
Gobe’s estimated Share of Search among lens filters worldwide has gained ground for 3 months in a row, from 1.7% to 3.1% in August 2026.
How is NiSi measured?
Brandwave collects information about searches that people make online using NiSi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nisi filter
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Is NiSi your brand?
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