MSD Animal Health vs Zoetis:Which is searched more?
In September 2026, Zoetis had more branded searches than MSD Animal Health among animal health brands worldwide. Zoetis had about 110,000 branded searches, while MSD Animal Health had 18,000. Zoetis made up 39.8% of all animal health brand searches we track, and MSD Animal Health accounted for 6.5%. These are worldwide searches for English-language branded terms.
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Is MSD Animal Health or Zoetis more popular in search?
Compare the animal health brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zoetis, MSD Animal Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zoetis | Virbac | Elanco | MSD Animal Health | Boehringer Ingelheim Animal Health | Bomac |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 32.2% | 17.6% | 7.8% | 1.9% | 1.3% |
| Nov 2025 | 50.8% | 27.8% | 12.5% | 5.5% | 1.4% | 2% |
| Dec 2025 | 44.3% | 29.8% | 16.3% | 6.6% | 1.8% | 1.2% |
| Jan 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
| Feb 2026 | 42.5% | 28.6% | 19.1% | 7% | 1.7% | 1.1% |
| Mar 2026 | 39.5% | 32.5% | 17.8% | 7.3% | 1.9% | 1% |
| Apr 2026 | 40% | 32.9% | 18% | 6.5% | 1.6% | 1.1% |
| May 2026 | 39.9% | 32.8% | 17.9% | 6.5% | 1.6% | 1.3% |
| Jun 2026 | 35.2% | 35.2% | 19.3% | 7% | 2.1% | 1.1% |
| Jul 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
| Aug 2026 | 39.7% | 32.7% | 17.9% | 6.5% | 1.9% | 1.3% |
| Sep 2026 | 39.8% | 32.8% | 17.9% | 6.5% | 2% | 1% |
How has the MSD Animal Health and Zoetis comparison changed over the last 12 months?
3 findings
- Zoetis was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 22K to 18K.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands worldwide moved from 39.1% to 39.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for animal health brands worldwide in September 2026?
1 change
Estimated monthly branded searches for MSD Animal Health worldwide fell 18.2% over 12 measured months, from 22K to 18K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MSD Animal Health’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSD Animal Health
2 branded search terms
- merck animal health
- msd animal health
Zoetis
1 branded search term
- zoetis
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