Elanco vs Zoetis:Which is searched more?
In September 2026, Zoetis had more branded searches than Elanco among animal health brands worldwide. Zoetis was estimated to have 110K branded searches compared to Elanco’s 49.5K, and held a 43.5% Share of Search versus Elanco’s 19.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Elanco or Zoetis?
Compare the animal health brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoetis, Elanco. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoetis | Virbac | Elanco | Bomac |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 35.7% | 19.5% | 1.4% |
| Nov 2025 | 54.5% | 29.9% | 13.4% | 2.2% |
| Dec 2025 | 48.4% | 32.5% | 17.8% | 1.3% |
| Jan 2026 | 43.5% | 35.8% | 19.6% | 1.1% |
| Feb 2026 | 46.5% | 31.3% | 20.9% | 1.2% |
| Mar 2026 | 43.5% | 35.8% | 19.6% | 1.1% |
| Apr 2026 | 43.5% | 35.8% | 19.6% | 1.1% |
| May 2026 | 43.4% | 35.7% | 19.5% | 1.4% |
| Jun 2026 | 38.8% | 38.8% | 21.2% | 1.2% |
| Jul 2026 | 43.5% | 35.8% | 19.6% | 1.1% |
| Aug 2026 | 43.4% | 35.7% | 19.5% | 1.4% |
| Sep 2026 | 43.5% | 35.8% | 19.6% | 1.1% |
How has the Elanco and Zoetis comparison changed over the last 12 months?
3 findings
- Zoetis was ahead of Elanco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elanco’s estimated Share of Search among animal health brands worldwide moved from 19.5% to 19.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Zoetis’ estimated Share of Search among animal health brands worldwide moved from 43.4% to 43.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for animal health brands worldwide in September 2026?
0 changes
Neither Elanco nor Zoetis moved beyond provider rounding among animal health brands in September 2026.
Other head-to-heads among animal health brands
How each brand is measured
Brandwave collects information about searches that people make online using Elanco’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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