Brandwave

How popular isElanco in search?

In September 2026, there were an estimated 49.5K branded searches for Elanco worldwide which held steady over the last 12 months. Elanco holds 19.6% estimated Share of Search among animal health brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zoetis43.5%
  2. Virbac35.8%
  3. Elanco19.6%
  4. Bomac1.1%
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Which animal health brands compete with Elanco?

Elanco against animal health brands worldwide, by month

Share of Search by month for Zoetis, Virbac, Elanco. The figures are in the table below the chart.

View monthly share of search table
MonthZoetisVirbacElancoBomac
Oct 202543.4%35.7%19.5%1.4%
Nov 202554.5%29.9%13.4%2.2%
Dec 202548.4%32.5%17.8%1.3%
Jan 202643.5%35.8%19.6%1.1%
Feb 202646.5%31.3%20.9%1.2%
Mar 202643.5%35.8%19.6%1.1%
Apr 202643.5%35.8%19.6%1.1%
May 202643.4%35.7%19.5%1.4%
Jun 202638.8%38.8%21.2%1.2%
Jul 202643.5%35.8%19.6%1.1%
Aug 202643.4%35.7%19.5%1.4%
Sep 202643.5%35.8%19.6%1.1%
  1. 1.Zoetis

    43.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Virbac

    35.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Elanco

    19.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bomac

    1.1%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare search popularity between Elanco and its closest rivals

Every comparison with Elanco

How has branded search demand for Elanco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Elanco worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Elanco’s estimated Share of Search among animal health brands worldwide peaked at 21.2% in June 2026 and was lowest at 13.4% in November 2025.

How did search popularity change for animal health brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bomac worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How is Elanco measured?

Brandwave collects information about searches that people make online using Elanco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • elanco

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How the Brand Demand Index is measured

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Is Elanco your brand?

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