Brandwave

Bomac vs Elanco:Which is searched more?

In September 2026, Elanco had more branded searches than Bomac among animal health brands worldwide. Elanco was estimated to have 49.5K branded searches compared to Bomac’s 2.9K, and held a 19.6% Share of Search versus Bomac’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among animal health brands worldwide in September 2026Which is more popular in search, Bomac or Elanco?
Bomac1.1%2.9K searches
vs
Elanco19.6%49.5K searches

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Which is more popular in search, Bomac or Elanco?

Compare the animal health brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bomac and Elanco among animal health brands worldwide, by month

Share of Search by month for Elanco, Bomac. The figures are in the table below the chart.

View monthly share of search table
MonthZoetisVirbacElancoBomac
Oct 202543.4%35.7%19.5%1.4%
Nov 202554.5%29.9%13.4%2.2%
Dec 202548.4%32.5%17.8%1.3%
Jan 202643.5%35.8%19.6%1.1%
Feb 202646.5%31.3%20.9%1.2%
Mar 202643.5%35.8%19.6%1.1%
Apr 202643.5%35.8%19.6%1.1%
May 202643.4%35.7%19.5%1.4%
Jun 202638.8%38.8%21.2%1.2%
Jul 202643.5%35.8%19.6%1.1%
Aug 202643.4%35.7%19.5%1.4%
Sep 202643.5%35.8%19.6%1.1%

How has the Bomac and Elanco comparison changed over the last 12 months?

  • Elanco was ahead of Bomac in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bomac’s estimated Share of Search among animal health brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Elanco’s estimated Share of Search among animal health brands worldwide moved from 19.5% to 19.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for animal health brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bomac worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

Other head-to-heads among animal health brands

How each brand is measured

Brandwave collects information about searches that people make online using Bomac’s and Elanco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bomac

1 branded search term

  • bomac

Elanco

1 branded search term

  • elanco

How the Brand Demand Index is measured

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