Brandwave

How popular isMSD Animal Health?

In September 2026, people searched for MSD Animal Health by name about 18,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.5% of all global animal health brand searches, placing MSD Animal Health fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about animal health brands, MSD Animal Health appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

MSD Animal Health is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. ZoetisShare of searches 39.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. VirbacShare of searches 32.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ElancoShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MSD Animal HealthShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Boehringer Ingelheim Animal HealthShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSD Animal Health is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Boehringer Ingelheim Animal Health3rd
  4. Elanco4th
  5. Virbac5th
  6. Bomac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSD Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which animal health brands compete with MSD Animal Health?

MSD Animal Health against animal health brands worldwide, by month

Share of searches by month for Zoetis, Virbac, Elanco, MSD Animal Health. The figures are in the table below the chart.

View monthly share of searches table
MonthZoetisVirbacElancoMSD Animal HealthBoehringer Ingelheim Animal HealthBomac
Oct 202539.1%32.2%17.6%7.8%1.9%1.3%
Nov 202550.8%27.8%12.5%5.5%1.4%2%
Dec 202544.3%29.8%16.3%6.6%1.8%1.2%
Jan 202639.8%32.8%17.9%6.5%2%1%
Feb 202642.5%28.6%19.1%7%1.7%1.1%
Mar 202639.5%32.5%17.8%7.3%1.9%1%
Apr 202640%32.9%18%6.5%1.6%1.1%
May 202639.9%32.8%17.9%6.5%1.6%1.3%
Jun 202635.2%35.2%19.3%7%2.1%1.1%
Jul 202639.8%32.8%17.9%6.5%2%1%
Aug 202639.7%32.7%17.9%6.5%1.9%1.3%
Sep 202639.8%32.8%17.9%6.5%2%1%

  1. 1.Zoetis

    39.8%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Virbac

    32.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Elanco

    17.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MSD Animal Health

    6.5%

    Held 4th. 18K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Boehringer Ingelheim Animal Health

    2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bomac

    1%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare popularity between MSD Animal Health and its closest rivals

Every comparison with MSD Animal Health

5 comparisons

How has branded search demand for MSD Animal Health changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MSD Animal Health worldwide fell from 22K to 18K.
  • Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide decreased from 7.8% to 6.5%.
  • Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide peaked at 7.8% in October 2025 and was lowest at 5.5% in November 2025.

How did search popularity change for animal health brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Bomac worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  2. Estimated monthly branded searches for MSD Animal Health worldwide fell 18.2% over 12 measured months, from 22K to 18K in September 2026.

How are MSD Animal Health’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MSD Animal Health’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merck animal health
  • msd animal health

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