Brandwave

Motion vs Outlook:Which is more popular by branded search?

In August 2026, Outlook had more branded searches than Motion among calendar apps worldwide. Outlook was estimated to have 68M branded searches compared to Motion’s 31.3K, and held an 88% Share of Search versus Motion’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among calendar apps worldwide in August 2026Which is more popular in search, Motion or Outlook?
Motion0.04%31.3K searches
vs
Outlook88%68M searches

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Which is more popular in search, Motion or Outlook?

Compare the apps people manage their diary in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Motion and Outlook among calendar apps worldwide, by month

Share of Search by month for Outlook, Motion. The figures are in the table below the chart.

View monthly share of search table
MonthOutlookGoogle CalendarApple CalendarFantasticalMotionReclaim.aiCron
Oct 202589.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Nov 202591.6%8.2%0.05%0.04%0.05%0.02%<0.01%
Dec 202593%6.8%0.06%0.04%0.04%0.02%<0.01%
Jan 202689.9%9.9%0.07%0.04%0.06%0.03%<0.01%
Feb 202689.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Mar 202689.9%9.9%0.05%0.04%0.05%0.02%<0.01%
Apr 202691.6%8.2%0.05%0.04%0.04%0.02%<0.01%
May 202691.6%8.2%0.05%0.03%0.04%0.02%<0.01%
Jun 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Jul 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Aug 202688%11.8%0.1%0.04%0.04%0.02%<0.01%
Sep 2026———————

How has the Motion and Outlook comparison changed over the last 12 months?

  • Outlook was ahead of Motion in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Motion’s estimated Share of Search among calendar apps worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 45.2K to 31.3K.
  • Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide moved from 89.9% to 88%, and its estimated monthly branded searches moved from 83.1M to 68M.

How did search popularity change for calendar apps worldwide in August 2026?

  1. In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%.

  2. In August 2026, Motion fell from 4th to 5th among calendar apps worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Motion’s and Outlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motion

4 branded search terms

  • motion app
  • motion creative analytics
  • motionapp
  • motionapp.com

Outlook

1 branded search term

  • hotmail

How the Brand Demand Index is measured

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