Mother vs Wieden+Kennedy:Which is searched more?
In September 2026, Wieden+Kennedy had more branded searches than Mother among creative agencies worldwide. Wieden+Kennedy had about 18,100 branded searches, while Mother had 5,400. Wieden+Kennedy made up 6.6% of all creative agency searches we track, and Mother accounted for 2%. These are worldwide searches for English-language branded terms.
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Is Mother or Wieden+Kennedy more popular in search?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wieden+Kennedy, Mother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ogilvy | McCann | DDB | BBDO | Leo Burnett | TBWA | Wieden+Kennedy | Droga5 | Mother | Anomaly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.9% | 16% | 4.8% | 7.2% | 8.7% | 5.9% | 2.6% | 1.4% | 0.5% |
| Nov 2025 | 29.2% | 19.5% | 16% | 5.8% | 8.7% | 8.7% | 7.2% | 2.6% | 1.7% | 0.52% |
| Dec 2025 | 30.4% | 16.6% | 16.6% | 7.4% | 7.4% | 11.1% | 6.1% | 2.7% | 1.2% | 0.44% |
| Jan 2026 | 30.6% | 16.8% | 13.7% | 7.5% | 9.2% | 9.2% | 7.5% | 3.4% | 1.5% | 0.64% |
| Feb 2026 | 30.2% | 20.2% | 11% | 7.4% | 9% | 9% | 7.4% | 3.3% | 1.8% | 0.63% |
| Mar 2026 | 29.8% | 16.3% | 13.3% | 7.3% | 8.9% | 8.9% | 8.9% | 4% | 1.8% | 0.79% |
| Apr 2026 | 30.6% | 16.8% | 11.2% | 7.5% | 9.2% | 11.2% | 7.5% | 3.4% | 1.8% | 0.81% |
| May 2026 | 31.7% | 17.3% | 11.6% | 6.3% | 7.8% | 11.6% | 7.8% | 3.5% | 1.9% | 0.56% |
| Jun 2026 | 32.9% | 18% | 12% | 6.6% | 8.1% | 8.1% | 8.1% | 3.6% | 2% | 0.58% |
| Jul 2026 | 30.1% | 20.1% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 4% | 2.2% | 0.65% |
| Aug 2026 | 30.4% | 16.7% | 13.6% | 7.4% | 7.4% | 11.1% | 7.4% | 3.3% | 1.8% | 0.66% |
| Sep 2026 | 32.9% | 18% | 12% | 8.1% | 8.1% | 8.1% | 6.6% | 3.6% | 2% | 0.58% |
How has the Mother and Wieden+Kennedy comparison changed over the last 12 months?
3 findings
- Wieden+Kennedy was ahead of Mother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mother’s share of searches among creative agencies worldwide moved from 1.4% to 2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Wieden+Kennedy’s share of searches among creative agencies worldwide moved from 5.9% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for creative agencies worldwide in September 2026?
1 change
In September 2026, Wieden+Kennedy lost share of searches among creative agencies worldwide, from 7.4% to 6.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mother’s and Wieden+Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mother
1 branded search term
- mother london
Wieden+Kennedy
1 branded search term
- wieden+kennedy
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