Brandwave

Microsoft Teams vs Sinch:Which is more popular?

In September 2026, Microsoft Teams had more branded searches than Sinch among business messaging platforms worldwide. Microsoft Teams had about 4.1 million branded searches, while Sinch had 49,700. Microsoft Teams made up 32.5% of all business messaging platform searches we track, and Sinch accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Microsoft Teams appeared in three of the five answers and Sinch in none.

Among business messaging platforms worldwide in September 2026

Who do people search for more?

Microsoft Teams, about 82 searches for every 1 for Sinch

Microsoft Teams 4.1M searchesSinch 49.7K searches

Who does AI mention more?

Microsoft Teams, mentioned in 3 of 5 answers, Sinch in 0

Microsoft Teams in 3 of 5Sinch in 0 of 5

Who does AI recommend more?

Microsoft Teams, the only one of the two named

Microsoft Teams first in 3Sinch never named

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Teams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sinch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Teams or Sinch more popular in search?

This chart shows how often people search Google for Microsoft Teams and Sinch by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.

Microsoft Teams and Sinch among business messaging platforms worldwide, by month

Share of searches by month for Microsoft Teams, Sinch. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Microsoft Teams and Sinch comparison changed over the last 12 months?

3 findings

How did search popularity change for business messaging platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. Estimated monthly branded searches for Sinch worldwide rose 22.1% over 12 measured months, from 40.7K to 49.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Teams’ and Sinch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Teams

1 branded search term

  • microsoft teams

Sinch

2 branded search terms

  • sinch
  • sinch app

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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