MetricFlow vs Supergrain:Which is more popular by branded search?

Name: MetricFlow vs Supergrain: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Supergrain had more branded searches than MetricFlow among metrics layer platforms worldwide. Supergrain was estimated to have 5.4K branded searches compared to MetricFlow’s 1.6K, and held a 24.8% Share of Search versus MetricFlow’s 7.3%. These are worldwide searches for English-language branded terms.

Share of Search among metrics layer platforms worldwide in August 2026Which is more popular in search, MetricFlow or Supergrain?

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Which is more popular in search, MetricFlow or Supergrain?

Compare the platforms that define shared business metrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MetricFlow and Supergrain among metrics layer platforms worldwide, by month

Month	Lightdash	Supergrain	Transform	MetricFlow	Cube
Oct 2025	32.5%	17.7%	39.9%	6.4%	3.5%
Nov 2025	33.2%	18.1%	40.7%	5%	3%
Dec 2025	38.4%	20.9%	31.4%	5.1%	4.2%
Jan 2026	36.1%	24.1%	29.5%	5.5%	4.8%
Feb 2026	40.1%	17.8%	32.7%	5%	4.4%
Mar 2026	40.9%	14.9%	33.5%	5.4%	5.4%
Apr 2026	43%	15.7%	28.7%	7%	5.7%
May 2026	38.4%	20.9%	25.6%	7.6%	7.6%
Jun 2026	39.7%	21.6%	21.6%	9.3%	7.8%
Jul 2026	42.6%	23.2%	18.9%	8.4%	6.8%
Aug 2026	45.4%	24.8%	16.5%	7.3%	6%
Sep 2026	—	—	—	—	—

How has the MetricFlow and Supergrain comparison changed over the last 12 months?

3 findings

Supergrain was ahead of MetricFlow in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, MetricFlow’s estimated Share of Search among metrics layer platforms worldwide moved from 6.4% to 7.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
Across the 11 months ending August 2026, Supergrain’s estimated Share of Search among metrics layer platforms worldwide moved from 17.7% to 24.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for metrics layer platforms worldwide in August 2026?

2 changes

In August 2026, Supergrain gained estimated Share of Search among metrics layer platforms worldwide, from 23.2% to 24.8%.
In August 2026, MetricFlow lost estimated Share of Search among metrics layer platforms worldwide, from 8.4% to 7.3%.

How each brand is measured

Brandwave collects information about searches that people make online using MetricFlow’s and Supergrain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.