Brandwave

How popular isMetricFlow in search?

In August 2026, there were an estimated 1.6K branded searches for MetricFlow worldwide which is up 23.1% over the last 11 months. MetricFlow holds 7.3% estimated Share of Search among metrics layer platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lightdash45.4%
  2. Supergrain24.8%
  3. Transform16.5%
  4. MetricFlow7.3%
  5. Cube6%
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Which metrics layer platforms compete with MetricFlow?

MetricFlow against metrics layer platforms worldwide, by month

Share of Search by month for Lightdash, Supergrain, Transform, MetricFlow, Cube. The figures are in the table below the chart.

View monthly share of search table
MonthLightdashSupergrainTransformMetricFlowCube
Oct 202532.5%17.7%39.9%6.4%3.5%
Nov 202533.2%18.1%40.7%5%3%
Dec 202538.4%20.9%31.4%5.1%4.2%
Jan 202636.1%24.1%29.5%5.5%4.8%
Feb 202640.1%17.8%32.7%5%4.4%
Mar 202640.9%14.9%33.5%5.4%5.4%
Apr 202643%15.7%28.7%7%5.7%
May 202638.4%20.9%25.6%7.6%7.6%
Jun 202639.7%21.6%21.6%9.3%7.8%
Jul 202642.6%23.2%18.9%8.4%6.8%
Aug 202645.4%24.8%16.5%7.3%6%
Sep 2026—————

  1. 1.Lightdash

    45.4%

    Held 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  2. 2.Supergrain

    24.8%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  3. 3.Transform

    16.5%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.MetricFlow

    7.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Cube

    6%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.9 points.

Compare search popularity between MetricFlow and its closest rivals

How has branded search demand for MetricFlow changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MetricFlow worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, MetricFlow’s estimated Share of Search among metrics layer platforms worldwide increased from 6.4% to 7.3%.
  • Across the 11 months ending August 2026, MetricFlow’s estimated Share of Search among metrics layer platforms worldwide peaked at 9.3% in June 2026 and was lowest at 5% in February 2026.

How did search popularity change for metrics layer platforms worldwide in August 2026?

  1. In August 2026, Lightdash gained estimated Share of Search among metrics layer platforms worldwide, from 42.6% to 45.4%.

  2. In August 2026, Supergrain gained estimated Share of Search among metrics layer platforms worldwide, from 23.2% to 24.8%.

  3. In August 2026, Transform lost estimated Share of Search among metrics layer platforms worldwide, from 18.9% to 16.5%.

  4. In August 2026, MetricFlow lost estimated Share of Search among metrics layer platforms worldwide, from 8.4% to 7.3%.

  5. In August 2026, Cube lost estimated Share of Search among metrics layer platforms worldwide, from 6.8% to 6%.

How is MetricFlow measured?

Brandwave collects information about searches that people make online using MetricFlow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • metricflow

Do you work for MetricFlow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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