McKinsey & Company vs Oliver Wyman:Which is searched more?
In September 2026, McKinsey & Company had more branded searches than Oliver Wyman among consulting firms worldwide. McKinsey & Company had about 450,000 branded searches, while Oliver Wyman had 90,500. McKinsey & Company made up 7.8% of all consulting firm searches we track, and Oliver Wyman accounted for 1.6%. These are worldwide searches for English-language branded terms.
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Is McKinsey & Company or Oliver Wyman more popular in search?
Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for McKinsey & Company, Oliver Wyman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | Accenture | PwC | BCG | McKinsey & Company | Bain & Company | Oliver Wyman | EY-Parthenon | L.E.K. Consulting | Kearney |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.6% | 10.8% | 9.1% | 5% | 1.5% | 1% | 0.37% | 0.26% |
| Nov 2025 | 31.7% | 26% | 17.3% | 9.2% | 7.8% | 5.2% | 1.3% | 0.86% | 0.31% | 0.22% |
| Dec 2025 | 24.2% | 29.8% | 19.8% | 8.7% | 8.9% | 6.1% | 1.2% | 0.8% | 0.24% | 0.21% |
| Jan 2026 | 27.4% | 27.4% | 18.3% | 9.7% | 8.2% | 5.9% | 1.7% | 0.9% | 0.27% | 0.25% |
| Feb 2026 | 27.8% | 27.8% | 18.5% | 9.9% | 8.3% | 5% | 1.4% | 0.92% | 0.27% | 0.25% |
| Mar 2026 | 26.9% | 26.9% | 17.9% | 9.5% | 9.8% | 5.8% | 1.6% | 1.1% | 0.26% | 0.24% |
| Apr 2026 | 27.3% | 27.3% | 18.2% | 9.7% | 10% | 4.9% | 1.3% | 0.9% | 0.27% | 0.25% |
| May 2026 | 28.7% | 28.7% | 15.8% | 10.2% | 8.6% | 5.1% | 1.4% | 0.95% | 0.28% | 0.21% |
| Jun 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Jul 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Aug 2026 | 28.5% | 28.5% | 15.6% | 8.8% | 8.5% | 7.2% | 1.4% | 0.94% | 0.34% | 0.24% |
| Sep 2026 | 31.8% | 26% | 17.4% | 9.2% | 7.8% | 4.6% | 1.6% | 1% | 0.31% | 0.22% |
How has the McKinsey & Company and Oliver Wyman comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of Oliver Wyman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McKinsey & Company’s share of searches among consulting firms worldwide moved from 9.1% to 7.8%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Oliver Wyman’s share of searches among consulting firms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for consulting firms worldwide in September 2026?
1 change
In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using McKinsey & Company’s and Oliver Wyman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKinsey & Company
1 branded search term
- mckinsey
Oliver Wyman
1 branded search term
- oliver wyman
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