Master Lock vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Master Lock among safe brands worldwide. Smart was estimated to have 1.8M branded searches compared to Master Lock’s 60.5K, and held a 58.8% Share of Search versus Master Lock’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Master Lock or Smart?
Compare the safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Master Lock. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | Union | Master Lock | Sandleford |
|---|---|---|---|---|
| Oct 2025 | 53.9% | 44.2% | 1.8% | 0.07% |
| Nov 2025 | 53.9% | 44.2% | 1.8% | 0.05% |
| Dec 2025 | 63.3% | 34.6% | 2.1% | 0.06% |
| Jan 2026 | 63.3% | 34.6% | 2.1% | 0.06% |
| Feb 2026 | 63.3% | 34.6% | 2.1% | 0.06% |
| Mar 2026 | 58.8% | 39.2% | 1.9% | 0.06% |
| Apr 2026 | 58.8% | 39.2% | 1.9% | 0.05% |
| May 2026 | 53.9% | 44.2% | 1.8% | 0.05% |
| Jun 2026 | 71.3% | 26.2% | 2.4% | 0.06% |
| Jul 2026 | 62.9% | 34.5% | 2.5% | 0.07% |
| Aug 2026 | 58.5% | 39% | 2.4% | 0.06% |
| Sep 2026 | 58.8% | 39.2% | 1.9% | 0.06% |
How has the Master Lock and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Master Lock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among safe brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among safe brands worldwide moved from 53.9% to 58.8%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for safe brands worldwide in September 2026?
0 changes
Neither Master Lock nor Smart moved beyond provider rounding among safe brands in September 2026.
Other head-to-heads among safe brands
How each brand is measured
Brandwave collects information about searches that people make online using Master Lock’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Lock
1 branded search term
- master lock
Smart
1 branded search term
- smart
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