Marcal vs Plenty:Which is more popular by branded search?
In August 2026, Marcal had more branded searches than Plenty among napkin brands worldwide. Marcal was estimated to have 33.1K branded searches compared to Plenty’s 260, and held a 0.35% Share of Search versus Plenty’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marcal or Plenty?
Compare the napkin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marcal, Plenty. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Kirkland Signature | Georgia-Pacific | Marcal | Vanity Fair | Plenty |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.5% | 0.65% | 0.65% | 0.13% | 0.03% | <0.01% |
| Nov 2025 | 98.1% | 1.2% | 0.53% | 0.11% | 0.03% | <0.01% |
| Dec 2025 | 98.5% | 0.98% | 0.44% | 0.09% | 0.02% | <0.01% |
| Jan 2026 | 98.4% | 0.8% | 0.65% | 0.11% | 0.02% | <0.01% |
| Feb 2026 | 98.2% | 0.97% | 0.65% | 0.13% | 0.04% | <0.01% |
| Mar 2026 | 97.9% | 1.4% | 0.53% | 0.11% | 0.03% | <0.01% |
| Apr 2026 | 98.7% | 0.65% | 0.53% | 0.11% | 0.02% | <0.01% |
| May 2026 | 98.7% | 0.65% | 0.53% | 0.11% | 0.03% | <0.01% |
| Jun 2026 | 98.7% | 0.65% | 0.53% | 0.11% | 0.03% | <0.01% |
| Jul 2026 | 98.8% | 0.54% | 0.54% | 0.11% | 0.03% | <0.01% |
| Aug 2026 | 97.9% | 1.2% | 0.53% | 0.35% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marcal and Plenty comparison changed over the last 12 months?
3 findings
- Marcal was ahead of Plenty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marcal’s estimated Share of Search among napkin brands worldwide moved from 0.13% to 0.35%, and its estimated monthly branded searches moved from 12.1K to 33.1K.
- Across the 11 months ending August 2026, Plenty’s estimated Share of Search among napkin brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for napkin brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marcal’s and Plenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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