Maggie Sottero vs Watters:Which is more popular?
In September 2026, Maggie Sottero had more branded searches than Watters among wedding dress brands worldwide. Maggie Sottero had about 22,200 branded searches, while Watters had 18,100. Maggie Sottero made up 1.3% of all wedding dress brand searches we track, and Watters accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about wedding dress brands, Maggie Sottero appeared in three of the five answers and Watters in two. Maggie Sottero was mentioned before Watters in every answer.
Who do people search for more?
Maggie Sottero, about 23% more searches than Watters
Who does AI mention more?
Maggie Sottero, mentioned in 3 of 5 answers, Watters in 2
Who does AI recommend more?
Maggie Sottero, named ahead of Watters in every answer
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Top wedding dress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maggie Sottero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Watters was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maggie Sottero was listed before Watters in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Azazie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
David's Bridal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pronovias3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Maggie Sottero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Watters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grace Loves Lace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made With Love0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding dress brands
5 answers
Asked ChatGPT
“Which wedding dress brand should I buy?”
Asked ChatGPT
“What are the best wedding dress brands?”
Asked ChatGPT
“What's the best wedding dress brand for a wedding?”
Searched Google, AI Overview
“wedding dresses”
Searched Google, AI Overview
“affordable wedding dress”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maggie Sottero or Watters more popular in search?
This chart shows how often people search Google for Maggie Sottero and Watters by name. Each line represents a brand's share of searches for all seven wedding dress brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maggie Sottero, Watters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Azazie | David's Bridal | Pronovias | Grace Loves Lace | Made With Love | Maggie Sottero | Watters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 20.4% | 13.7% | 3.4% | 2.7% | 1.8% | 2.3% |
| Nov 2025 | 57.4% | 21% | 11.5% | 3.5% | 2.8% | 1.9% | 1.9% |
| Dec 2025 | 61.4% | 18.4% | 10.1% | 3% | 3% | 2% | 2% |
| Jan 2026 | 68.5% | 16.9% | 7.6% | 2.8% | 1.5% | 1.5% | 1.2% |
| Feb 2026 | 65% | 24% | 5.9% | 1.8% | 1.4% | 0.96% | 0.96% |
| Mar 2026 | 61.5% | 27.7% | 5.5% | 1.7% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 60.6% | 27.3% | 5.5% | 1.6% | 3% | 0.9% | 1.1% |
| May 2026 | 67.5% | 20.3% | 6.1% | 1.8% | 1.8% | 1.2% | 1.2% |
| Jun 2026 | 67.8% | 20.5% | 6.1% | 1.8% | 1.5% | 1.2% | 1% |
| Jul 2026 | 64.1% | 23.6% | 5.8% | 2.1% | 1.7% | 1.4% | 1.2% |
| Aug 2026 | 68.4% | 20.6% | 5.1% | 1.9% | 1.5% | 1.2% | 1.2% |
| Sep 2026 | 60.2% | 27.1% | 6.6% | 2% | 1.6% | 1.3% | 1.1% |
How has the Maggie Sottero and Watters comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Maggie Sottero took it in January 2026, Watters took it in April 2026, Maggie Sottero took it in June 2026.
- Across the 12 months ending September 2026, Maggie Sottero’s share of searches among wedding dress brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Watters’ share of searches among wedding dress brands worldwide moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for wedding dress brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Maggie Sottero worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Watters worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maggie Sottero’s and Watters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggie Sottero
1 branded search term
- maggiesottero
Watters
1 branded search term
- watters
Other head-to-heads among wedding dress brands
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