Lollapalooza vs Ultra Music Festival:Which is more popular by branded search?

Name: Lollapalooza vs Ultra Music Festival: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Lollapalooza had more branded searches than Ultra Music Festival among international music and arts festivals worldwide. Lollapalooza was estimated to have 756K branded searches compared to Ultra Music Festival’s 47.9K, and held a 19.7% Share of Search versus Ultra Music Festival’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among international music and arts festivals worldwide in August 2026Which is more popular in search, Lollapalooza or Ultra Music Festival?

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Which is more popular in search, Lollapalooza or Ultra Music Festival?

A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lollapalooza and Ultra Music Festival among international music and arts festivals worldwide, by month

Month	Lollapalooza	Burning Man	Electric Daisy Carnival	Coachella	Rock in Rio	Sziget Festival	Glastonbury Festival	Tomorrowland	Primavera Sound	Ultra Music Festival	Roskilde Festival
Oct 2025	17%	9.5%	20.5%	14.8%	2.2%	2.7%	7.8%	17.2%	4.3%	2.7%	1.3%
Nov 2025	12.9%	10.9%	31.1%	13.4%	7.6%	2.6%	8.5%	4.2%	3.7%	3.2%	1.8%
Dec 2025	15.3%	12.2%	18%	15.2%	12.5%	4%	8.9%	4.7%	3.4%	4.2%	1.6%
Jan 2026	22.5%	7.9%	20.2%	12.5%	4.6%	2.3%	6.4%	15.8%	2.7%	3.2%	1.9%
Feb 2026	16.8%	9.1%	22.8%	15.2%	8%	3.1%	6.3%	9.6%	3.1%	3.8%	2.3%
Mar 2026	38.2%	5.6%	9.7%	16%	4.7%	1.9%	4.2%	8.4%	3%	6.7%	1.6%
Apr 2026	5.8%	4.3%	5.5%	74.4%	2%	0.84%	2.3%	1.6%	1.4%	1%	0.84%
May 2026	10.9%	6.9%	29%	21.7%	8.4%	2.4%	6.6%	3.4%	6.6%	1.3%	2.9%
Jun 2026	10.5%	7.7%	11.3%	16.3%	20.4%	2.9%	7.4%	3.6%	11.6%	1%	7.3%
Jul 2026	29.6%	13.8%	11.9%	11.6%	4.4%	4.6%	7.8%	7.5%	2.1%	1.6%	5.2%
Aug 2026	19.7%	17.3%	12.7%	11.8%	9.8%	9.6%	9.4%	5.8%	1.7%	1.3%	0.87%
Sep 2026	—	—	—	—	—	—	—	—	—	—	—

How has the Lollapalooza and Ultra Music Festival comparison changed over the last 12 months?

3 findings

Lollapalooza was ahead of Ultra Music Festival in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lollapalooza’s estimated Share of Search among international music and arts festivals worldwide moved from 17% to 19.7%, and its estimated monthly branded searches moved from 528K to 756K.
Across the 11 months ending August 2026, Ultra Music Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 82.6K to 47.9K.

How did search popularity change for international music and arts festivals worldwide in August 2026?

2 changes

In August 2026, Lollapalooza lost estimated Share of Search among international music and arts festivals worldwide, from 29.6% to 19.7%.
In August 2026, Ultra Music Festival rose from 11th to 10th among international music and arts festivals worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Lollapalooza’s and Ultra Music Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.