Lollapalooza vs Tomorrowland:Which is more popular by branded search?

Name: Lollapalooza vs Tomorrowland: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Lollapalooza had more branded searches than Tomorrowland among international music and arts festivals worldwide. Lollapalooza was estimated to have 756K branded searches compared to Tomorrowland’s 221K, and held a 19.7% Share of Search versus Tomorrowland’s 5.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among international music and arts festivals worldwide in August 2026Which is more popular in search, Lollapalooza or Tomorrowland?

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Which is more popular in search, Lollapalooza or Tomorrowland?

A comparison of worldwide branded search interest in destination festivals spanning live music, electronic culture, and participatory arts, using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lollapalooza and Tomorrowland among international music and arts festivals worldwide, by month

Month	Lollapalooza	Burning Man	Electric Daisy Carnival	Coachella	Rock in Rio	Sziget Festival	Glastonbury Festival	Tomorrowland	Primavera Sound	Ultra Music Festival	Roskilde Festival
Oct 2025	17%	9.5%	20.5%	14.8%	2.2%	2.7%	7.8%	17.2%	4.3%	2.7%	1.3%
Nov 2025	12.9%	10.9%	31.1%	13.4%	7.6%	2.6%	8.5%	4.2%	3.7%	3.2%	1.8%
Dec 2025	15.3%	12.2%	18%	15.2%	12.5%	4%	8.9%	4.7%	3.4%	4.2%	1.6%
Jan 2026	22.5%	7.9%	20.2%	12.5%	4.6%	2.3%	6.4%	15.8%	2.7%	3.2%	1.9%
Feb 2026	16.8%	9.1%	22.8%	15.2%	8%	3.1%	6.3%	9.6%	3.1%	3.8%	2.3%
Mar 2026	38.2%	5.6%	9.7%	16%	4.7%	1.9%	4.2%	8.4%	3%	6.7%	1.6%
Apr 2026	5.8%	4.3%	5.5%	74.4%	2%	0.84%	2.3%	1.6%	1.4%	1%	0.84%
May 2026	10.9%	6.9%	29%	21.7%	8.4%	2.4%	6.6%	3.4%	6.6%	1.3%	2.9%
Jun 2026	10.5%	7.7%	11.3%	16.3%	20.4%	2.9%	7.4%	3.6%	11.6%	1%	7.3%
Jul 2026	29.6%	13.8%	11.9%	11.6%	4.4%	4.6%	7.8%	7.5%	2.1%	1.6%	5.2%
Aug 2026	19.7%	17.3%	12.7%	11.8%	9.8%	9.6%	9.4%	5.8%	1.7%	1.3%	0.87%
Sep 2026	—	—	—	—	—	—	—	—	—	—	—

How has the Lollapalooza and Tomorrowland comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Lollapalooza took it in November 2025.
Across the 11 months ending August 2026, Lollapalooza’s estimated Share of Search among international music and arts festivals worldwide moved from 17% to 19.7%, and its estimated monthly branded searches moved from 528K to 756K.
Across the 11 months ending August 2026, Tomorrowland’s estimated Share of Search among international music and arts festivals worldwide moved from 17.2% to 5.8%, and its estimated monthly branded searches moved from 535K to 221K.

How did search popularity change for international music and arts festivals worldwide in August 2026?

4 changes

In August 2026, Rock in Rio overtook Tomorrowland to rank 5th among international music and arts festivals worldwide, at 9.8%.
In August 2026, Sziget Festival overtook Tomorrowland to rank 6th among international music and arts festivals worldwide, at 9.6%.
In August 2026, Lollapalooza lost estimated Share of Search among international music and arts festivals worldwide, from 29.6% to 19.7%.
In August 2026, Tomorrowland lost estimated Share of Search among international music and arts festivals worldwide, from 7.5% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Lollapalooza’s and Tomorrowland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.