Brandwave

Loadsmart vs Truckstop:Which is searched more?

In September 2026, Truckstop had more branded searches than Loadsmart among freight marketplaces worldwide. Truckstop had about 14,300 branded searches, while Loadsmart had 3,600. Truckstop made up 6.6% of all freight marketplace searches we track, and Loadsmart accounted for 1.7%. These are worldwide searches for English-language branded terms.

Share of searches among freight marketplaces worldwide in September 2026Is Loadsmart or Truckstop more popular in search?
Loadsmart1.7%3.6K searches
vs
Truckstop6.6%14.3K searches

Follow Loadsmart vs Truckstop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Loadsmart or Truckstop more popular in search?

Compare the marketplaces shippers book freight on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Loadsmart and Truckstop among freight marketplaces worldwide, by month

Share of searches by month for Truckstop, Loadsmart. The figures are in the table below the chart.

View monthly share of searches table
MonthuShipDAT OneUber FreightTruckstopFreightosFlock FreightLoadsmartConvoy
Oct 202533.8%27.5%18.5%7%5.5%3.7%1.3%2.6%
Nov 202529.9%29.8%20%7.1%6%3.3%1.2%2.8%
Dec 202536%29.3%16.1%6.1%5.9%3.2%1.2%2.3%
Jan 202634.5%31.5%15.4%6.7%5.6%3.1%1.4%1.8%
Feb 202631.3%31.1%17.1%7%6.3%3.4%1.9%2%
Mar 202637%27.7%16.6%6.3%6.1%2.7%1.8%1.9%
Apr 202637.5%28%16.8%6.3%5%3.4%1.5%1.6%
May 202633.9%27.5%18.5%7%5.5%3.7%1.6%2.2%
Jun 202633.3%29.8%18.3%6.1%5.5%3.7%1.6%1.8%
Jul 202633.4%29.9%18.3%6.5%5.5%3.7%1.3%1.5%
Aug 202633.2%29.7%18.2%6.4%5.4%3.6%1.6%1.8%
Sep 202634.3%27.9%18.8%6.6%5.6%3.8%1.7%1.3%

How has the Loadsmart and Truckstop comparison changed over the last 12 months?

3 findings
  • Truckstop was ahead of Loadsmart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Loadsmart’s share of searches among freight marketplaces worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Truckstop’s share of searches among freight marketplaces worldwide moved from 7% to 6.6%, and its estimated monthly branded searches moved from 15.3K to 14.3K.

How did search popularity change for freight marketplaces worldwide in September 2026?

1 change
  1. In September 2026, Loadsmart rose from 8th to 7th among freight marketplaces worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loadsmart’s and Truckstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loadsmart

1 branded search term

  • loadsmart

Truckstop

2 branded search terms

  • truckstop load board
  • truckstop.com

How the Brand Demand Index is measured

Other head-to-heads among freight marketplaces

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.