Little Hotelier vs Smoobu:Which is more popular?
In September 2026, Smoobu had more branded searches than Little Hotelier among hospitality property management software worldwide. Smoobu had about 33,100 branded searches, while Little Hotelier had 22,200. Smoobu made up 12.2% of all hospitality property management software searches we track, and Little Hotelier accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about hospitality property management software, Little Hotelier appeared in three of the five answers and Smoobu in none.
Who do people search for more?
Smoobu, about 49% more searches than Little Hotelier
Who does AI mention more?
Little Hotelier, mentioned in 3 of 5 answers, Smoobu in 0
Who does AI recommend more?
Little Hotelier, the only one of the two named
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Top hospitality property management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Hotelier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smoobu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cloudbeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Little Hotelier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Guesty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RoomRaccoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodgify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hostaway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smoobu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Travelnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hospitality property management software
5 answers
Asked ChatGPT
“Which hospitality property management software should I use?”
Asked ChatGPT
“What are the best hospitality property management software tools?”
Asked ChatGPT
“What's the best hospitality property management software for a small hotel?”
Searched Google, AI Overview
“best property management software”
Searched Google, AI Overview
“hotel management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Little Hotelier or Smoobu more popular in search?
This chart shows how often people search Google for Little Hotelier and Smoobu by name. Each line represents a brand's share of searches for all ten hospitality property management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Smoobu, Little Hotelier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudbeds | Guesty | Lodgify | Hostaway | Smoobu | Beds24 | Little Hotelier | RoomRaccoon | Travelnest | Mews |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.6% | 15.2% | 15.2% | 12.4% | 12.4% | 8.3% | 10.2% | 4.6% | 3% | 0.12% |
| Nov 2025 | 18.6% | 15.2% | 18.6% | 10.2% | 12.5% | 8.4% | 10.2% | 3.7% | 2.5% | 0.1% |
| Dec 2025 | 19.8% | 16.2% | 16.2% | 10.9% | 10.9% | 8.9% | 10.9% | 4% | 2.2% | 0.1% |
| Jan 2026 | 17.9% | 14.6% | 17.9% | 12% | 12% | 9.8% | 9.8% | 3.6% | 2.4% | 0.17% |
| Feb 2026 | 19% | 15.5% | 15.5% | 12.7% | 12.7% | 8.5% | 10.4% | 3.1% | 2.5% | 0.12% |
| Mar 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 13.7% | 9.2% | 9.2% | 3.4% | 2.7% | 0.13% |
| Apr 2026 | 16.7% | 16.7% | 16.7% | 11.2% | 13.7% | 9.1% | 9.1% | 3.4% | 3.3% | 0.13% |
| May 2026 | 16.4% | 16.4% | 16.4% | 13.4% | 13.4% | 9% | 9% | 2.7% | 3.3% | 0.11% |
| Jun 2026 | 17.3% | 17.3% | 14.2% | 11.6% | 14.2% | 9.5% | 9.5% | 2.8% | 3.5% | 0.11% |
| Jul 2026 | 17.2% | 17.2% | 14.1% | 11.5% | 14.1% | 9.4% | 9.4% | 3.5% | 3.4% | 0.11% |
| Aug 2026 | 18% | 18% | 14.7% | 12% | 12% | 9.9% | 8.1% | 3.6% | 3.6% | 0.09% |
| Sep 2026 | 18.2% | 18.2% | 14.9% | 12.2% | 12.2% | 10% | 8.2% | 3% | 3% | 0.12% |
How has the Little Hotelier and Smoobu comparison changed over the last 12 months?
3 findings
- Smoobu was ahead of Little Hotelier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Hotelier’s share of searches among hospitality property management software worldwide moved from 10.2% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Smoobu’s share of searches among hospitality property management software worldwide moved from 12.4% to 12.2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for hospitality property management software worldwide in September 2026?
1 change
Estimated monthly branded searches for Little Hotelier worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Little Hotelier’s and Smoobu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Hotelier
1 branded search term
- little hotelier
Smoobu
2 branded search terms
- smoobu
- smoobu software
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