Little Giant vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Little Giant among sump Pump brands worldwide. Smart was estimated to have 1.8M branded searches compared to Little Giant’s 209K, and held a 10.7% Share of Search versus Little Giant’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Giant or Smart?
Compare the sump pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Little Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Lowe's | Smart | MINI | Little Giant | Grundfos | Roto-Rooter |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.7% | 7.1% | 1.1% | 1.2% | 0.79% |
| Nov 2025 | 82.4% | 9.1% | 6.1% | 1% | 0.82% | 0.67% |
| Dec 2025 | 82.4% | 9.1% | 6.1% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 82.1% | 9.1% | 6% | 0.97% | 0.99% | 0.82% |
| Feb 2026 | 79.2% | 10.7% | 7.1% | 1.1% | 0.96% | 0.96% |
| Mar 2026 | 82.3% | 9.1% | 6.1% | 0.91% | 0.82% | 0.82% |
| Apr 2026 | 82.4% | 9.1% | 6.1% | 0.91% | 0.82% | 0.67% |
| May 2026 | 82.4% | 9.1% | 6.1% | 0.91% | 0.82% | 0.67% |
| Jun 2026 | 82.5% | 9.1% | 6.1% | 0.82% | 0.82% | 0.67% |
| Jul 2026 | 81.2% | 9% | 7.3% | 0.9% | 0.81% | 0.81% |
| Aug 2026 | 79.5% | 10.7% | 7.1% | 1.1% | 0.79% | 0.79% |
| Sep 2026 | 79.3% | 10.7% | 7.1% | 1.2% | 0.96% | 0.79% |
How has the Little Giant and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Little Giant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Giant’s estimated Share of Search among sump Pump brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 184K to 209K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among sump Pump brands worldwide held steady at 10.7%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for sump Pump brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Little Giant worldwide rose 13.6% over 12 measured months, from 184K to 209K in September 2026.
Other head-to-heads among sump Pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Little Giant’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Giant
2 branded search terms
- little giant
- little giant ladder
Smart
1 branded search term
- smart
Put your own brand in this comparison
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